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Extra Life: A Short History of Living Longer
Behavior
Understand the importance of persuading the public to protect themselves during health crises. History shows that handwashing, social distancing and grassroots campaigning all play important roles in helping to shift behavior and save lives.
Episode Clips
Florence Nightingale Used Creativity to Alter Hygiene Habits
Florence Nightingale used data and creativity to alter the course of human health.
Using Behavioral Psychology to Encourage Healthy Habits
Behavioral scientists hired by advertising agencies use psychology to influence habits.
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