WQED's Opioid Initiative

The heroin and opioids epidemic has been building for years, stemming from the over-prescription of opioid drugs used to treat pain. While coroners and medical examiners across Pennsylvania have been compiling grim statistics at an unprecedented rate, a major collaboration is underway to combat this public health crisis, with state lawmakers, law enforcement, medical professionals and advocates joining forces. WQED Multimedia has spent years covering the issue, but in 2016 began a more focused, in-depth, multiplatform look at the crisis in Western Pennsylvania. Our project includes televised documentaries, digital first content, broadcast community forums, social media outreach and informational resources.

Battling Opioids Logo

In 2018, WQED also joined forces with all of Pennsylvania’s public media outlets in a collaborative project called “Battling Opioids.” The initiative coincides with Pennsylvania Governor Tom Wolf’s issuance of a disaster declaration for Pennsylvania’s “heroin and opioid epidemic.” WHYY, WITF, WLVT, WPSU, WSEE, WVIA and WQED will share resources and content. The stations will also increase TV and radio airtime, community engagement, web and social media presence – all focusing on the opioids crisis.

Battling Opioids programs are made possible locally in part by:

Opioid Sponsors: PA Stop, American Addiction Centers, Duquesne University School of Pharmacy, Family Link, PA Medical School

WQED Documentaries

“Broken: Women – Families – Opioids”
A WQED Documentary

Opioid addiction is destructive across all demographics. But compared to men, women’s addiction can have more devastating implications. Some children are born addicted, while others face uncertain futures because of addicted mothers. Many children are placed in foster care, but an increasing number are being raised by extended family – further disrupting lives. We explore how opioid addiction among women is breaking the family bond and changing the fabric of society.

“Hope After Heroin: The Epidemic in our Backyard”
A WQED Documentary

This program explores the opioid crisis in Western Pennsylvania on a broader level – with a focus on how over-prescription of opioid drugs led to today’s epidemic. People who have experienced addiction, either themselves or through a loved one, share their stories of struggle, stigma and loss. But they also show how they’ve managed to use their pain as a catalyst for change, providing hope for others.

“Battling Opioids: Stories of Hope”
A WQED Documentary

This 30-minute program is another installment in the multi-year, collaborative initiative among Pennsylvania’s seven PBS stations – raising awareness, breaking the stigma and spotlighting new opioids treatment. With stories all focused in Western Pennsylvania, topics include: recovery during the COVID 19 pandemic; parental addiction causing an overcrowded foster system; clinics on wheels in rural areas; a welcoming room that’s become a respite for people struggling to stay clean.

WQED Community Engagement

Time Out: Talking with Students About Opioids

Former Pittsburgh Penguins hockey star Kevin Stevens, in recovery for opioid addiction, leads a panel discussion attended by Western Pennsylvania student athletes.

The “Hitting Home” Project

With more women becoming addicted, the opioid crisis is truly hitting home in Western Pennsylvania. WQED continues its ongoing initiative exploring the epidemic’s impact on women, babies and families. This brief video is an overview of the project.

 

Hitting Home: Women • Families • Opioids

This live forum is hosted by Lisa Washington and Minette Seate at WQED’s Fred Rogers Studio.The panelists are Cheryl Andrews – Washington County Drug & Alcohol Commission, Deborah McDonald – Allegheny Health Network Women’s Health Programs, Thelma Turner – Care Navigator.

Turning Points

WQED continues its “Hitting Home” campaign with reflections from Pittsburgh area women who discuss turning points in their struggle with opioid addiction.

Hope After Heroin: Fighting the Epidemic

WQED’s Fred Rogers Studio hosted a standing room only crowd. They gathered to learn more about opioid crisis, express their concerns, share resources, and discuss the issues directly affecting Western Pennsylvania, the ongoing efforts to deal with the crisis, as well as current initiatives.

Hope After Heroin: Community Project

An in-depth, multi-platform look at the heroin crisis in Western Pennsylvania. The project includes a full-lengthy documentary, town hall meeting/community forum, direct-to-web videos. An educational component will target students in schools throughout Western Pennsylvania.

Voices of Hope

While opioid addiction is increasing among women, there are studies that suggest women have a better chance of long term recovery than men. See the stories of seven women who were lost in addiction, but have launched successful new lives.

About WQED’s Opioids Initiative

The heroin and opioids epidemic has been building for years, stemming from the over-prescription of opioid drugs used to treat pain. While coroners and medical examiners across Pennsylvania have been compiling grim statistics at an unprecedented rate, a major collaboration is underway to combat this public health crisis, with state lawmakers, law enforcement, medical professionals and advocates joining forces. WQED Multimedia has spent years covering the issue, but in 2016 began a more focused, in-depth, multiplatform look at the crisis in Western Pennsylvania. Our project includes televised documentaries, digital first content, broadcast community forums, social media outreach and informational resources.

A Statewide Collaboration

In 2018, WQED also joined forces with all of Pennsylvania’s public media outlets in a collaborative project called “Battling Opioids.” The initiative coincides with Pennsylvania Governor Tom Wolf’s issuance of a disaster declaration for Pennsylvania’s “heroin and opioid epidemic.” WHYY, WITF, WLVT, WPSU, WSEE, WVIA and WQED will share resources and content. The stations will also increase TV and radio airtime, community engagement, web and social media presence – all focusing on the opioids crisis.

News, Media Coverage, and Recognition

TribLive – “WQED, additional state public broadcasters, address opioid crisis

“The Pub” Podcast Ep. 110 – How public media is teaming up to address Pennsylvania’s opioid crisis.

“Broken: Women – Families – Opioids” is honored by PAB.
The Pennsylvania Association of Broadcasters announced that its annual PAB Award for Outstanding Public Affairs Program goes to WQED for its documentary focusing on opioid addiction among women and the impact on families and society. The ceremony is scheduled for May 7, 2018.

“Hope After Heroin” wins Emmy©​ Award
WQED was honored with a Mid-Atlantic Emmy© in the category of Community Service for its station-wide efforts to raise awareness of heroin addiction in Western Pennsylvania. The statuette was presented at a ceremony on September 24, 2017.

Press Club of Western Pennsylvania recognizes WQED’s heroin coverage.
WQED was honored at the Press Club’s Golden Quill Awards on May 25, 2017. The televised town hall forum “Hope After Heroin: Fighting the Epidemic” won the Golden Quill Award in the Public Affairs/Community Service Category. A second broadcast, “Hope After Heroin: The Epidemic in Our Backyard,” received a nomination as Outstanding Documentary.

WQED's Past Coverage

WQED has spent years reporting on the opioids crisis as it emerged in Western Pennsylvania. These stories from the WQED archives represent part of our ongoing coverage from years past.

Heroin: The Reality Tour

(Original Broadcast: January 10, 2005) As Pittsburgh coped with a surge in opioid addiction and overdoses, a community group worked with the Allegheny County Jail to warn parents and children about the consequences of heroin use – in what they called “The Reality Tour.”

Johnstown: An Epidemic Rises (Part One)

Original Broadcast: January 23, 2001) Oxycontin was a little-known term when WQED first aired this report. It focused on a crime surge in Johnstown, Pennsylvania. Part one of the story puts the blame squarely on the abuse of a prescription pain killer.

Johnstown: An Epidemic Rises (Part Two)
(Original Broadcast: January 24, 2001) WQED was among the first to report on the emergence of opioid addiction in Johnstown, Pennsylvania. This second installment of the coverage focused on drug enforcement investigators and the drug manufacturer.

Oxycontin: Message From Its Maker
(Original Broadcast: February 6, 2001) As news reports began to circulate about the dangers of Oxycontin addiction, this short video from WQED features a representative from the company that makes Oxycontin – addressing concerns of patients taking the drug under a doctor’s advice.

An Addict’s Lament
(Original Broadcast: December 17, 2003) A Pittsburgh-area man offers simple lessons as he reflects on his addiction, recovery efforts and hopes for others.

My Oxycontin Addiction
(Original Broadcast: March 1, 2001) A 39-year-old woman from Fayette County, Pennsylvania is among the first to speak publicly on camera about how she got addicted and how the drug derailed her life in this WQED report.

Resources

WQED Digital-First Productions

PERINATAL HOPE PROGRAM
With the rise in heroin addiction among women, doctors are looking for new ways to help the most vulnerable among that group. West Penn Hospital provides a program where pregnant addicts can receive obstetrical care, drug treatment and counseling all in one appointment.

SIGNS OF ADDICTION
Dr. Neil Capretto, medical director at Gateway Rehab, explains the signs of addiction.

WHAT TO DO IF YOU SUSPECT DRUG ABUSE
Dr. Neil Capretto, medical director at Gateway Rehab, explains what do do if you suspect drug abuse.

HOW NARCAN WORKS
Dr. Neil Capretto, medical director at Gateway Rehab, explains how Narcan works.

LAW ENFORCEMENT & NARCAN
WQED rides along with the Pitcairn Police Department, the first in Western Pennsylvania to carry and administer the drug which counteracts the effects of a heroin overdose. They share their thoughts in this short video.

Additional Resources

The Pennsylvania Opiods Data Dashboard

What is Act 139 and how did it change laws regarding Naloxone?

Get answers to frequently-asked questions about Naloxone.

Learn more about Pennsylvania’s Opioid Prescribing Guidelines.

Review Pennsylvania Governor Tom Wolf’s list of opioid treatment Centers of Excellence.

You can find additional coverage of the region’s heroin epidemic through our media partner, PublicSource, in their series, Riding the Rush.

This project is made possible by

Projects like these are made possible through the generous support of WQED members.

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