Riveted: The History of Jeans
Riveted: The History of Jeans reveals the fascinating and surprising story of the iconic American garment. They’re more than just a pair of pants — America’s tangled past is woven deeply into the indigo fabric. From its roots in slavery to the Wild West, youth culture, hippies, high fashion and hip-hop, jeans are the fabric on which the history of American ideology and politics are writ large.
4,000 motorcycle riders, wearing leather jackets and blue jeans roared into Hollister.
You might think that Levi Strauss invented jeans.
Denim is the quintessential American fabric.
Watch a preview of Riveted: The History of Jeans
The real cowboys were (and still are) way more diverse than what people saw in the movies.