WQED, in partnership with the POISE Foundation and the Black Equity Coalition, is launching an initiative to help address questions and build trust in the COVID-19 vaccine in the communities most impacted by the virus. Doctors, teachers, community leaders, health experts and friends from the neighborhood are all joining this effort to combat the virus and raise awareness.

Black residents comprise a disproportionate number of COVID related hospitalizations, ICU admissions and deaths, especially between the ages of 35 to 65, according to the Allegheny County Health Department.


The COVID-19 pandemic has changed our world in countless ways. As everyone seeks to return to “normal,” many communities of color and those impacted by economic distress find themselves in familiar and unwelcome territory. The prospect of high risk is contrasted against a medical system that has not always been welcoming or trustworthy.

Combining the skills and resources of neighbors, partner organizations and our award-winning production team, WQED’s “A Matter of Trust” will broadcast and stream a series of short videos that speak directly to our communities. We will feature authentic voices who share messages that we hope will build trust and save lives.

Black residents comprise a disproportionate number of COVID related hospitalizations, ICU admissions and deaths, according to the Allegheny County Health Department. This video overview explains the initiative and introduces some of WQED's community partners.

Public Service Announcement Videos

Children and Choices

Young people share their thoughts on taking the vaccine. Parents talk about immunization decisions they made for their children.

A Beacon on the Hill

A new COVID vaccination clinic has opened in the heart of Pittsburgh's Hill District. This UPMC facility is staffed by physicians, nurses, pharmacists and health care professionals.

Coping with COVID

Long-time Pittsburgh psychologist Dr. Walter Smith discusses the emotional effects COVID has had on the community as we enter the second full year of the pandemic.

Because We Care

Members of the community share their reasons for getting the COVID-19 vaccine, and urge others to follow their lead to help us all stay healthy.

Celebrating Safely

With the holiday season upon us, people will be gathering with family and friends. But with COVID-19 still a serious concern, what are some of the ways we can celebrate safely?

COVID-19 Vaccines - By The Numbers

A look at some of the weekly COVID statistics from the Allegheny County Health Department shows disparities among different racial and ethnic groups.

Our Children: A Conversation

Three local physicians discuss the COVID-19 pandemic and its effects on children -- and particularly, theirs.

¡Ven a Casa San José y vacúnate!

Claudia Sánchez, oficial de salud de Casa San José, explica sobre el programa de vacunas de la organización y cómo buscar más información.

Delta on the Rise

The country is grappling with the rise in COVID-19 cases due to the Delta variant. Dr. Tracey Conti explains why this is happening and tells us how to best combat the spread.

A Conversation

In this non-judgmental, real conversation about Covid-19, four Pittsburghers share their honest feelings about vaccine choice.

A Trusted Voice

Pastor Niecy Dennis White, spiritual leader of The Lord's Church in Monroeville, explains how the pandemic has affected her church and her parishioners.

Three Questions

Dr. Rachel Toney, Allegheny Health Network gastroenterologist, answers three of the most common questions viewers have about COVID-19 and how vaccines work.

Información Útil

El Dr. Diego-Chaves-Gnecco explica la importancia de las vacunas en la comunidad latina.

Confronting Covid-19

Hear from doctors, activists and ordinary folks who talk honestly about concerns about the COVID-19 vaccination, their personal experiences, and how the vaccine can save lives.

It's Personal

Three members of the community speak emotionally of their decision, and of the personal toll the pandemic has had on them and their families.

Two Generations Talking

In Pittsburgh's Hazelwood neighborhood, Terri Shields, a grandmother and community activist, and college student Diamond Taylor have a frank discussion about why they got the COVID-19 vaccine.


Allegheny County Health Department COVID-19
The Allegheny County Health Department is one of the first places to check for resources about COVID-19, including information about the virus and places to get vaccinated or tested.

PA Department of Health COVID-19 Vaccines
Here you can find information about COVID-19 from the State of Pennsylvania, including facts, vaccination sites, vaccine data and tips on virus prevention.

Center for Disease Control COVID-19
The CDC is the nation’s top health protection agency. On their website you can find information about the Coronavirus Disease, the latest on vaccines and their effectiveness and tips on traveling safely.

POISE Foundation
The POISE Foundation assists the Black community through leadership, grant making and advocacy. Their COVID-19 page provides information on where to find help for small businesses, non-profit organizations and families.

The Black Equity Coalition comprises physicians, researchers, epidemiologists, public health and health care practitioners, social scientists, community funders, and government officials concerned about addressing COVID-19 in vulnerable populations. BEC provides and disseminates information about COVID-19 and sponsors programs like Town Halls to educate the community.



U.S. Chamber of Commerce Coronavirus Emergency Loans
Here you can find information about emergency loans to small businesses through the CARES (Coronavirus Aid, Relief and Economic Security) Act.



Initial Analysis of the Coronavirus Aid, Relief, and Economic Security Act (CARES Act) (S. 748)
This site provides information that helps non-profit organizations understand the CARES Act.

The Opportunity Fund - COVID-19
The Opportunity Fund is a Pittsburgh-based organization that is helping small to midsize arts organizations, and organizations and initiatives that advance social and economic justice. They have a group dedicated to helping these arts groups weather the pandemic.

RK Mellon Foundation - COVID-19 Response Initiatives
The Richard King Mellon Foundation — the largest foundation in Southwestern Pennsylvania — awarded more than $33 million in 2020 to address COVID-19 and its consequences. Support for regional COVID-19 recovery will continue as part of their 2021-2030 strategic plan.

Staunton Farm Foundation - Accepting Emergency Funding Requests
Staunton Farm Foundation has created an opportunity to apply for emergency funding to meet immediate needs resulting from COVID-19 to behavioral health nonprofits.

The Pittsburgh Foundation - Emergency Action Fund
The Pittsburgh Foundation- Emergency Action Fund awards operating grants on a rolling basis to emergency service providers and nonprofit organizations serving on the front lines of recovery.  

Community Technology Help Desk: Free Technology Support
Staffed by Pitt faculty, staff, and student volunteers, the Community Technology Help Desk offers trained volunteers who can help you to answer your technology questions.

URA Grants for Organizations Affected by COVID-19
The Urban Redevelopment Authority of Pittsburgh (URA) is providing grants for organizations that have faced hardships due to COVID-19.



United Way 211
PA 2‑1‑1 Southwest is part of the national 2‑1‑1 Call Centers initiative that seeks to provide an easy-to-remember telephone number and web resource for finding health and human services– for everyday needs and in crisis situations. In Southwestern PA, PA 2-1-1 serves Allegheny, Armstrong, Beaver, Butler, Cambria, Fayette, Greene, Indiana, Lawrence, Mercer, Somerset, Washington and Westmoreland Counties.

Urban League of Greater Pittsburgh
If you live in the City of Pittsburgh and your job has been affected by the coronovirus pandemic and you are unable to pay your mortgage or rent, The Urban League of Greater Pittsburgh may be able to help.

Greater Pittsburgh Community Food Bank
The Food Bank and their network of hunger-relief organizations are committed to making sure all of our neighbors have access to enough food during the COVID-19 (coronavirus) crisis. Find information on local distributions, an agency in your neighborhood and SNAP (food stamps) here.

University of Pittsburgh Family Strengths Survey
This is a link to a survey to collect information on how to improve COVID-19 response efforts from parents and adult caregivers. Sharing your experience in dealing with the pandemic will help others.

Child Care Finder
Allegheny Child Care is a unique pilot project that was developed to support the care and education needs of families during the time of COVID-19. Caregivers and parents of young children can now search available spots at all early learning, after school, summer camp, and virtual programs in Allegheny County in real time with the Allegheny Child Care, After School, and Summer Camps finder tool.



For many, the pandemic has led to anxiety, depression and other emotional challenges. Here are several organizations where you can go for help.

Resolve Crisis Service —  1-888-7-YOU CAN  (1-888-796-8226)

NAMI (National Alliance on Mental Illness) — (412) 366-3788
NAMI Pennsylvania

National Suicide Prevention Lifeline - 800-273-8255 or contact the Crisis Text Line by texting TALK to 741741

American Psychological Association Psychology Locator

Your Family Physician

University of Pittsburgh Vaccine Clinics

Casa San Jose

UPMC Centre Avenue Vaccine Clinic

East Liberty Family Health Center

North Side Christian Health Center


A Matter of Trust: A COVID-19 Conversation

A Matter of Trust: A COVID-19 Conversation was the first in a series of webinars. In this edition, we focused on some of the myths surrounding the vaccine and discussed the importance of community accessibility.


Dr. Tracey Conti, Assistant Professor and Executive Vice Chair in the Department of Family Medicine at the University of Pittsburgh School of Medicine
Chardae Jones, Mayor of Braddock, PA
Rev. Christopher Conti, MD, Senior Pastor of Emmanuel Pittsburgh
Mark Lewis, President and CEO of the Poise Foundation


Minette Seate

Our Partners and Supporters

The Black Equity Coalition is helping to identify key voices in vaccination efforts and promote further awareness. The BEC is a network of government officials, physicians, scientists, academics, and community organizations who prioritize the health of black and brown residents.

Giant Eagle supports many programs in the community that promote health and wellness. The supermarket chain - with stores in Pennsylvania, Ohio, West Virginia, Indiana and Maryland -- provides COVID-19 vaccines and vaccine clinics in many of its neighborhood stores and community locations and is making COVID-19 information accessible to the community.

The Hillman Family Foundations are supporting the region's response to the COVID-19 pandemic with an emphasis on basic needs, public health and education infrastructure, and an equitable recovery.

The Pittsburgh Foundation works to improve the quality of life in the Pittsburgh region by addressing community issues and promoting responsible philanthropy. The Foundation is responding to the human services needs presented by the COVID-19 pandemic.

The POISE Foundation supports organizations that help strengthen and develop positive family interactions. POISE promotes equity within the Pittsburgh region and throughout the nation.

Neighborhood Allies
Neighborhood Allies connects people to the resources they need to create positive change in their neighborhoods. They collaborate with community organizations, area residents, foundations, businesses and other partners to ensure resilient, thriving and equitable neighborhoods.

Giant Eagle

Black Equity Coalition Hillman Family Foundations The Pittsburgh Foundation