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American Soundtrack: Straight From The Heart: Timeless Music from the 60s and 70s

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Program Title: American Soundtrack: Straight From The Heart: Timeless Music from the 60s and 70s

National Release Date: August 1, 2004

Rights Period: 8 PTV releases from August 1, 2004 through August 31, 2006

Rating: G

Description of the Program:
An hour of musical memories featuring many of the singers and songs that made listening to the radio such a pleasure. The special opens with Tony Orlando and Dawn, reuniting for the first time in over a decade. The group performs the theme song of many homecomings, “Tie A Yellow Ribbon Round the Ole Oak Tree.”

Another group acclaimed for their vocal harmonies, The Fifth Dimension, follows Tony and Dawn. They perform “Up, Up and Away” and “Aquarius/Let the Sunshine In.”

Dionne Warwick, one of America’s best-loved singers is right at home on the Timeless stage, performing two of her biggest hits: “I’ll Never Fall In Love Again” and “I’ll Never Love This Way Again.”

Next onstage is singer BJ Thomas performing the Hank Williams classic “I’m So Lonesome I Could Cry”, followed by his hit “Hooked on a Feeling.” He closes his set with the Academy Award winning “Raindrops Keep Fallin’ On My Head” from Butch Cassidy and the Sundance Kid.

The velvety voiced Lou Rawls joins the Timeless and gets the crowd dancing with his big hit “Lady Love” and is followed by Debby Boone who performs her 70’s hit “You Light Up My Life.” Harmony makes another comeback when the Association performs “Never My Love,” followed by Peaches and Herb and their hit “Reunited”.

Then, Tony and Down return with a selection of their number one hits including: “Candida”, “Knock Three Times” and “Sweet Gypsy Rose”/ Finally, the entire legendary lineup returns to the stage for a rousing performance of “Tie A Yellow Ribbon.”

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Title: American Soundtrack: Straight From The Heart: Timeless Music from the 60s and 70s
NOLA: TIMU 000Q1
Total Running Time: 1:04:36 (inclusive of internal breaks)
Softfeed: Saturday, July 17, 2004

Timings/Acts:
ACT #1 (21:22)
Black/Slate/Countdown (00:35)
ACT #2 (21:25)
Black/Slate/Countdown (00:35)
ACT #3 (17:00)
Black/Slate/Countdown (00:35)
Production Credits & PBS System Cue (3:04)

Total Program Length: 1:02:51 (Exclusive of Internal Breaks)
1:04:36 (Inclusive of Internal Breaks)

Show Rundown:

ACT #1 (21:22) – Program opens with a “skit” between TJ Lubinsky and Tony Orlando in which people in a street in Pittsburgh ask Tony for his former back-up singer Dawn, ignoring Tony. This is followed by WQED logo and a program opening with clips from the show.

Performances in Act 1:
1. Tie a Yellow Ribbon ‘Round the Old Oak Tree – Tony Orlando & Dawn
Up, Up and Away – The Fifth Dimension
Aquarius/Let The Sun Shine In – The Fifth Dimension
I’ll Never Fall In Love Again – Dionne Warwick
I’ll Never Love This Way Again – Dionne Warwick

Close: Tony Orlando & Dawn making a pledge pitch: final words: “So What are we waiting for? Come On! Call! Right now! Get to those phones.”

Fade to Black

Break #1 (00:35)

ACT #2 (21:25) – The program re-opens with Dionne Warwick with the following intro: “AND THANKS TO EVERYONE THAT’S CALLED IN SO FAR. YOU KNOW, YOUR PLEDGES ARE HELPING THE FOLKS HERE AT PUBLIC TELEVISION…..

Performances in Act 2:
I’m So Lonesome I Could Cry – B.J. Thomas
Hooked On A Feeling – B.J. Thomas
Raindrops Keep Falling On My Head – B.J. Thomas
Lady Love – Lou Rawls
You Light Up My Life – Debby Boone

Close: Shots of applauding audience and stage.

Break #2 (00:35)

Act #3 (17:00) The program reopens on VLY/Thank you funder credit followed by the following voice-over: “Ladies and gentleman, please welcome the Association”.

Performances in Act 3

Never My Love – The Association
Reunited – Peaches & Herb
Candida – Tony Orlando & Dawn
Knock Three Times – Tony Orlando & Dawn
Sweet Gypsy Rose – Tony Orlando & Dawn

Close: Shots of applauding audience and the stage where Tony, Joyce and Thelma are acknowledging the standing ovation. Tony closes with the expression “You are the best”.

Fade to Black

Break #3 (00:35)

Credit Segment (3:04) The program re-opens with Tony Orlando singing Tie A Yellow Ribbon ‘Round the Old Oak Tree with the entire cast. Credits on the right side of the screen. The WQED Logo followed by PBS System Cue

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Title: American Soundtrack: Straight From The Heart: Timeless Music
From the 60s & 70s (Pledge Event)
NOLA: TIMU V2
Softfeed: Saturday, 7/17/04
1515-1715/503
Producer: WQED Multimedia
Event Format:
· This 120-minute (TRT: 1:58:55) pledge event is built around the core program,
American Soundtrack: Straight From The Heart: Timeless Music From the 60's & 70's
and will consist of 3 Acts with 3 pledge breaks.

Format Rundown/Timings:
Act One: (duration 20:45)
Break One: (duration 21:48)
Local Opt Out: Dissolve to black @ 1:36:40 - ends at 1:38:41 (duration 2:01)

Act Two: (duration 21:25)
Break Two: (duration 20:37)
Local Opt Out Dissolve to black @ 2:17:58 - ends at 2:19:59 (duration 02:01)

Act Three: (duration 16:55)
Break Three: (duration 14:21)
Local Opt Out Dissolve to black @ 2:50:29 - ends at 2:52:30 (duration 2:01)

Production Credits with PBS System: (duration 03:04)

Total Run Time: 1:58:55

Added Detail for each pledge break:

BREAK #1 (Length: 21:48) Time-code
Intro to break with Pat, TJ, and Tony 1:21:25
Relates to program 1:22:12
Call to Action - How to pledge 1:22:27
Premium information
· $120 Level - DVD or VHS 1:22:52
· $180 Level - 4 CD Box Set 1:23:45
· $300 Level - Combo 1:24:52
Bonus footage/performances 1:25:04
$300. Combo 1:26:38
Mission Pitch & information about series 1:28:57
Tony pitches - value of public television 1:29:29
Pat - Relates to program - Mission Pitch & call to Action 1:30:16
Premium Roll-in - $300. Level 1:30:55
TJ talks about bonus footage & $300 Level 1:32:56
TJ teases Act II 1:32:34
Pat & Tony - Relates to program 1:34:52
· Call to Action 1:36:12
LOCAL OPT OUT 1:36:40
· Premium Roll-in - $120 Level 1:36:41
· $180 & $300 level 1:37:50
Local Opt Out ends 1:38:41
TJ & Tony discuss music featured in the program & the 4 CD Box Set 1:38:42
Bonus footage & $300 level 1:40:15
Relates to program - Call to Action 1:41:16
End of break 1:42:33

BREAK #2 (Length 20:37) Time-code
Pat, Tony & TJ - Reactions to the program & Call to Action 2:04:01
· Why pledge & Membership pitch 2:04:33
· What is membership- 2:04:55
· Premium information - All levels 2:05:25
TJ talks about bonus footage 2:07:11
· Call to action - Premium information 2:08:38
Pat acknowledges Tony's participation 2:10:35
· -Pledge translates into good programming.- 2:11:30
· Mission pitch - Call to action 2:11:51
Premium Roll-in - $300 Level 2:12:23
TJ teases final Act - Call to action - Premium information 2:14:18
Pat - Call to action, additional gift, PBS as a community 2:16:20
PBS pitch by Tony 2:17:14
LOCAL OPT OUT begins 2:17:58
· Premium roll-in - $120 level 2:17:59
Local Opt Out ends 2:19:59
Relates to program & 4 CD Box Set 2:20:02
Tease Act III 2:21:40
Premium Roll-in - $300 Level 2:22:03
Why pledge 2:23:04
Importance of member support 2:24:02
TJ teases final Act 2:24:30
End of break 2:24:35

BREAK #3 (Length 14:21) Time-code
Pat, Tony & TJ
· Relates to program, Call to Action & premium information 2:41:30
· Pat talks about membership/Call to action 2:42:41
· Premium Roll-in - $180 Level 2:43:00
TJ - -Last chance to call-do not wait-- 2:45:01
· $180 Level 2:45:20
· Call to Action: -We need your dollars-- 2:45:49
· Relates to program & $120 Level 2:46:08
Pat asks Tony about his experience working with -Dawn.- 2:46:25
· Pat - Relates to program/Call to Action 2:46:54
TJ with information on premiums 2:47:32
Pat & Tony - Mission pitch & Call to Action 2:49:03
LOCAL OPT OUT begins 2:50:29
· Premium roll-in $120 Level 2:50:31
· $180 Level 2:51:39
· Local Opt Out ends 2:52:30
TJ & Tony talk about the program 2:52:31
· Montage with program's clips with premium graphics 2:53:34
Pat, Tony & TJ - Comments about the reunion between Tony & Dawn 2:54:46
Closing remarks 2:55:49
End of break 2:55:51

Pledge Event Show Description:
Same as core program.

Important Notes:
- There are phone operators in the studio.
- There are one local cutaway options during each break.
- Program content is closed-captioned; the pledge breaks are NOT closed- captioned.
- There is space throughout each break for a lower-third keying of station graphics.

Pledge Talent:
T.J. Lubinsky
Pat Callahan

Special Celebrity Guest:
Tony Orlando

On-Air Talent Tips:
- A not-too-formal couple between 50-64 is the best match for the program. Talent should be enthusiastic about the music – fans can tell if talent really knows the music.
- Casual Dress.
- Knowledge of the music will help when discussing the program and nostalgia surrounding it.
- Focus on the program, premiums and music.
- Make sure whoever is presenting the premiums understands the packages and can clearly explain to viewers what is in each.
- Any mission pitching should only focus on popular titles such as Antiques Road Show, NOVA, Nature, etc.

Rights:
- 8 releases, beginning August 7, 2004 and expiring August 31, 2006
- Any release of this pledge event will constitute a release of the core program.
- PROGRAM AVAILABLE TO SIP MEMBER STATIONS ONLY

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Audience Composition:
- Pledgers will be aged 45-60.
- Mostly females with a few male pledgers.
- Well below the PTV average on college education levels.
- Cuppa Joe program.
- Caucasians but should attract higher than average number of ethnic pledgers.
- Lighter viewers, largely weekenders, but they will know the more popular titles in the regular schedule.

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All Premiums Offered/Available:
Companion program VHS
Companion program DVD
Related program VHS
Related program DVD
Related 4-CD set

Suggested Premium Levels:
$120 Companion VHS, Straight From the Heart: Timeless Music From the ‘60s & ‘70s Live!
$120 Companion DVD, Straight From the Heart: Timeless Music From the ‘60s & ‘70s Live!
$180 Related 4-CD set, Straight From the Heart: Timeless Music From the ‘60s & ‘70s Live!
$300 COMBO
Companion VHS or DVD, Straight From the Heart: Timeless Music From the ‘60s & ‘70s Live!, Vol 1
Plus related VHS or DVD, Straight From the Heart: Timeless Music From the ‘60s & ‘70s Live!, Vol 2**
Plus related 4-CD set Straight From the Heart: Timeless Music From the ‘60’s & ‘70’s
**Related VHS or DVD are not offered individually in the pledge event – only as part of the combo

ITEM: Straight From The Heart Volume 1 Companion VHS and DVD Volume 1–
Description: Nothing connects us to each other like the music we loved growing up. We hear a song, and we just have to sing along. Straight From The Heart Live serves up a feast of favorites from such enduring voices as Dionne Warwick (“I’ll Never Love This Way Again”), B.J. Thomas (“Raindrops Keep Falling On My Head”) and Tony Orlando who reunites with Dawn for their first performance in 14 years. Here are the hits of the ‘60’s and ‘70’s that moved, inspired and excited you. Their power to evoke memories of days gone by gets your heart thumping and your feet tapping. It’s timeless music, and it comes straight from the heart.

Song List:
- Opening
- Tie A Yellow Ribbon Round The Ole Oak Tree – Tony Orlando & Dawn
- Up, Up and Away – The 5th Dimension
- Aquarius/Let The Sunshine In – The 5th Dimension
- I’ll Never Fall In Again – Dionne Warwick
- I’ll Never Love This Way Again – Dionne Warwick
- I’m So Lonesome I Could Cry – B.J. Thomas
- Hooked On A Feeling – B.J. Thomas
- Raindrops Keep Falling On My Head – B.J. Thomas
- Lady Love – Lou Rawls
- You Light Up My Life – Debby Boone
- Never My Love – The Association
- Reunited – Peaches & Herb
- Candida – Tony Orlando & Dawn
- Knock Three Times – Tony Orlando & Dawn
- Say, Has Anybody Seen My Sweet Gypsy Rose – Tony Orlando & Dawn
- Tie A Yellow Ribbon Round The Ole Oak Tree/Credits – Tony Orlando & Dawn with Show’s Cast

Distributor: Forest Incentives

Suggested Retail Price: Volume 1 VHS - $19.98; DVD - $19.98

Station Cost: Volume 1 VHS - $14.74; DVD - $14.98

Item Number: VHS –DV37397,VHS ; DVD – DVD37397, DVD

Minimum Order: No minimum

JPG Availability: Available

Sleeve Availability: Available

Product Sample Availability: Available at station cost

Product Availability: Available

See remaining order information below.

ITEM: Related More Timeless Music Straight From The Heart Volume 2 – VHS & DVD
Description: The second volume of Straight From The Heart Live keeps the hits coming and the pulse going. Dionne Warwick shows why she remains one of the most beloved performers in the world with affectionate renditions of such signature songs as “Do You Know The Way To San Jose” and “What The World Needs Now Is Love”. B.J. Thomas performs his classic “(Hey, Won’t You Play) Another Somebody Done Somebody Wrong Song,” with a charm that compels you to sing along. And Tony Orlando & Dawn – performing together for the first time in 14 years – deliver some famous favorites, as well as an unforgettable cover of “Fire And Rain.” Timeless and treasured, these amazing songs come STRAIGHT FROM THE HEART.

Song List:
- He Don’t Love You (Like I Love You) – Tony Orlando & Dawn
- I Just Can’t Help Believing – B.J. Thomas
- Rock And Roll Lullaby – B.J. Thomas
- (Hey Won’t You Play) Another Somebody Does Somebody Wrong Song – B.J. Thomas
- Stoned Soul Picnic – The 5th Dimension
- (Last Night) I Didn’t Get To Sleep At All – The 5th Dimension
- Do You Know The Way To San Jose – Dionne Warwick
- What The World Needs Now Is Love – Dionne Warwick
- Along Comes Mary – The Association
- Windy – The Association
- Cherish – The Association
- Fire And Rain – Tony Orlando & Dawn
- Tie A Yellow Ribbon Round The Ole Oak Tree – Tony Orlando & Dawn with Show’s Cast

Distributor: Forest Incentives

Suggested Retail Price: Volume 2: VHS – $19.98; DVD - $19.98

Station Cost: Volume 2 VHS - $11.98; DVD – $13.50

Item Number:
VHS –DV38034, VHS
DVD – DVD38034, DVD

Minimum Order: No minimum

JPG Availability: Available

Sleeve Availability: Available

Product Sample Availability: Available at station cost

Product Availability: Available

See remaining order information below.

ITEM: Straight From The Heart Boxed Set 4-CD Box Set

Description:

Track List:
Straight From The Heart: Timeless Music From the 60s and 70s

Disc One
1. Dawn feat. Tony Orlando - Tie A Yellow Ribbon Round The Ole Oak Tree
2. Captain & Tennille - Love Will Keep Us Together
3. Freddy Fender - Before The Next Teardrop Falls (single version)
4. Olivia Newton-John -I Honestly Love You
5. Daryl Hall & John Oates -Sara Smile
6. Player -Baby Come Back
7. Atlanta Rhythm Section -So Into You
8. Three Dog Night -An Old Fashioned Love Song
9. 10cc -The Things We Do For Love
10. Frankie Valli -Can't Take My Eyes Off You
11. The Association -Cherish
12. Maureen McGovern -The Morning After
13. Dr. Hook -sharing the night together
14. Tom Jones -She's A Lady
15. Ozark Mountain Daredevils - Jackie Blue~
16. Classics IV feat. Dennis Yost -traces
17. Robert John - Sad eyes
18. Joe Cocker - You Are So Beautiful
19. Henry Mancini & His Orchestra - Theme From Love Story
20. Eric Carmen -All By Myself

Disc Two
1. Nilsson - Without You
2. Bill Withers - Lean On Me
3. Mama Cass with The Mamas & The Papas - Dream A Little Dream Of Me
4. Three Dog Night - Easy To Be Hard
5. Debby Boone - You Light Up My Life
6. Charlie Rich -The Most Beautiful Girl
7. Mac Davis - Baby Don't Get Hooked On Me
8. Lynn Anderson - Rose Garden
9. Glen Campbell - Wichita Lineman
10. England Dan & John Ford Coley - I'd Really Love To See You Tonight
11. Janis Ian - At Seventeen
12. Morris Albert ? FEELINGS
13. The 5th Dimension - (Last Night) I Didn't Get To Sleep At All
14. Bread - Make It With You
15. Helen Reddy - You And Me Against The World
16. Kenny Rogers - Through The Years
17. Dusty Springfield - The Look Of Love
18. Jefferson Starship - Miracles
19. Blood, Sweat & Tears -You've Made Me So Very Happy
20. The Hollies -He Ain't Heavy, He's My Brother

Disc Three
1. Brooklyn Bridge - Worst That Could Happen
2. B.J. Thomas - Raindrops Keep Fallin' On My Head
3. Sergio Mendes & Brasil '66 -The Fool On The Hill
4. Jose Feliciano - Light My Fire
5. Gary Puckett & The Union Gap - This Girl Is A Woman Now
6. Spiral Starecase - More Today Than Yesterday
7. Linda Ronstadt - When Will I Be Loved?
8. Crystal Gayle - Don't It Make My Brown Eyes Blue~
9. Paul Anka - Times Of Your Life~
10. Stephen Bishop -On And On~
11. Climax - Precious And Few~
12. Jackie DeShannon - WHat The World Needs Now Is Love~
13. Englebert Humperdinck - After The Lovin'
14. J.D. Souther - You're Only Lonely~
15. Leo Sayer - When I Need You~
16. Dave Mason - We Just Disagree~
17. Boz Scaggs - LOWDOWN~
18. Willie Nelson - Always On My Mind
19. Chicago - Colour My World~
20. Dionne Warwick - I'll Never Love This Way Again

Disc Four (“live” from concert)
1. The 5th Dimension - Aquarius/let the sunshine in ~
2. The 5th Dimension - (LAST NIGHT) I DIDN'T GET TO SLEEP AT ALL~
3. B.J. Thomas - hooked on a feeling
4. B.J. Thomas - Raindrops Keep fallin' On My Head~
5. B.J. Thomas - I'M SO LONESOME I COULD CRY~
6. The Association - Cherish~
7. Dionne Warwick - I'LL NEVER LOVE THIS WAY AGAIN~~~~ ~
8. Dionne Warwick - DO YOU KNOW THE WAY TO SAN JOSE?~
9. Tony Orlando & Dawn ? Candida / Knock Three TImes
10. Debby Boone - YOU LIGHT UP MY LIFE

Distributor: Forest Incentives

Suggested Retail Price: $59.98

Station Cost: $36.25

Item Number: D4K38007, CD
Minimum Order: No minimum

JPG Availability: Available

Sleeve Availability: Available

Product Sample Availability: Available at station cost

Product Availability: Available

See remaining order information below.

ORDER INFORMATION FOR ALL ITEMS

Delivery Time: If item in stock, it will be shipped within 48 hours from receipt of order. If not in stock, approximately 4 weeks from receipt of order.

Shipping & Handling: Not included in price. Forest Incentives uses UPS Ground as their default shipping method within the continental United States. This shipping method can be changed on request. Shipping charges are not based on individual products. Forest Incentives consolidates station orders where possible and ships the overall order UPS Ground, by weight. Order and shipping confirmations are sent via email.

Terms: Net 30 days, unless otherwise specified

Contact:
ORDER by FAX or EMAIL
Forest Incentives
230 Fairhill St.
Willow Grove, PA 19090
Phone 215-659-1800 or 800-253-1800
Fax 215-659-1830
Email support@forest-incentives.com

Orders
Fax to Customer Service at 215-659-1830
Email support@forest-incentives.com

On-Air Samples or JPGs
Phone Debbie Ward at 215-659-1800 or 800-253-1800, ext. 19
Email dward@forest-incentives.com

Questions
Call Customer Service at 215-659-1800 or 800-253-1800 or email
Andrea Grubb: agrubb@forest-incentives.com
Debbie Ward: dward@forest-incentives.com
Sharon Williams: swilliams@forest-incentives.com

PREMIUM GRAPHICS (click to download images):

Companion VHS jpg
Companion DVD jpg
Related VHS jpg
Related DVD jpg
4-CD Set jpg

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For additional program information, please contact:

Keyola Panza
Director Station Relations
WQED Multimedia
4802 Fifth Avenue
Pittsburgh, PA 15213
Phone 412-622-1395
Fax 412-622-1309
Email stationrelations@wqed.org

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