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American Soundtrack: This Land Is Our Land: The Folk Years II

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Program Title: American Soundtrack: This Land Is Our Land: The Folk Years II

National Release Date: November 29, 2003

Rights Period: 8 releases/ 25 months beginning November 29, 2003 and expiring December 31, 2005

Description of the Program:
“This Land Is Our Land” is a blend of folk rock and pop music. Headlining the show are Trini Lopez and Judy Collins with host Michelle Phillips, of Mamas and Papas’ fame. Other artists include Spanky and Our Gang performs (“Sunday Will Never Be The Same”), The Lovin’ Spoonful, (“Day Dream”) and (“Do You Believe In Magic”) The Hillside Singers,(“I’d Like To Teach The World To Sing”) A Serendipitous Renunion, (“Don’t Let The Rain Come Down”) Scott McKenzie (“San Francisco”), Tom Paxton (“Last Thing On My Mind”); Tommy Makem (“Irish Rover”); Erik Darling of the Rooftop Singers (“Walk Right In”); Jim Brady the original lead singer of the Sandpipers (“Guantanamera”) and The Seekers (“Georgie Girl” & “I’ll Never Find Another You”)

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Title: American Soundtrack: This Land is Our Land: The Folk Rock Years II
NOLA: ASLA Q1
Softfeed: Saturday, 11/22/03 1945-2100/501
Rating: G

Timings/Acts:
ACT # 1: 21:26
Black/Slate/Countdown: 00:35
ACT # 2 19:19
Black/Slate/Countdown: 00:35
ACT # 3 16:39
Black/Slate/Countdown: 00:35

Production Credits over music, WQED Logo, PBS System Cue: 2:23

Total Program Length: 59:47 (EXCLUSIVE OF INTERNAL BREAKS)
TOTAL RECORD LENGTH: 1:01:32 (INCLUSIVE OF INTERNAL BREAKS)

Song list:
Act One
In My Life - Judy Collins
Don't Let The Rain Come Down - The Serendipity Singers
Irish Rover - Tommy Makem
Guantanamera - The Sandpipers
San Francisco - Scott McKenzie

Act Two
The Last Thing On My Mind - Tom Paxton
If I Had A Hammer - Trini Lopez
Walk Right In - Eric Darling (of the Rooftop Singers)
Georgy Girl - The Seekers
I'll Never Find Another You - The Seekers

Act Three
I'd Like To Teach The World To Sing - Hillside Singers
Sunday Will Never Be The Same - Spanky and Our Gang
Day Dream - The Lovin' Spoonful
Do You Believe In Magic - The Lovin' Spoonful
California Dreamin - Denny Doherty, Michelle Phillips and cast

Encore & credit segment
All-Star Folk Jam

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Title: American Soundtrack: This Land is Our Land: The Folk Rock Years II (Pledge Event)
NOLA: ASLA 000V1
Producer: WQED Productions & KQED (Pledge Event)
Softfeed: Sunday, 11/23/03 1200-1400/502

Event Format:
· This120-minute (TRT: 1:58:49) pledge event is built around the core program, American Soundtrack: This Land is Our Land: The Folk Rock Years II and will consist of 3 Acts with 3 pledge breaks. Credits roll over final song after last break.

Format Rundown:

Act One: (duration 21:26)
Break One: (duration 20:01)
Local Opt Out: Dissolve to black @ 01:32:43 to 01:34:45 (duration 2:02)

Act Two: (duration 19:19)
Break Two: (duration 20:01)
Local Opt Out Dissolve to black @ 02:13:43 to 02:15:42 (duration 01:59)

Act Three: (duration 16:40)
Break Three: (duration 18:59)
Local Opt Out Dissolve to black @ 02:41:33 to 02:43:35 (duration 2:02)

Production Credits over last music number,
WQED Logo and PBS System Cue: (duration 02:23)

Total Run Time: 1:58:49

Added Detail for each pledge break:

BREAK #1 (Length: 20:01)

Open with Pat, Greg & TJ - Relates to program 01:21:26

Greg with Premiums 01:21:44
· $120 Level VHS or DVD 01:21:49

TJ - Relates to This Land is Your Land/Call to Action 01:22:03

$120 Level Companion VHS or DVD 01:22:32
$200 Level 8 CDs Box Set 01:22:42
$350 Level Companion VHS or DVD + 8 CD Set & second VHS or DVD 01:22:55

Become a member graphic 01:23:09

Greg reminds viewers that this is a totally new program 01:23:12

TJ: “This is something really special-because of your membership dollars” 01:23:28

Pitch by Jim Brady/Call to Action 01:23:39

$350 Level graphic - Bonus footage (VTR) 01:24:27

TJ talks about bonus footage and the $350 level 01:25:39

Pat & Greg - Relates to program/PBS pitch 01:27:10

Call to Action 01:27:40

Greg - Why pledge 01:27:55

TJ with Premiums 01:28:14
· Tease Act II 01:29:50
· Call to Action/Talks about extra footage in related VHS or DVD 01:30:04
· Bonus Footage (VTR) - $350 Level graphic 01:30:16
· Judy Collins - Bonus footage 01:31:25
· Judy - relates to folk music 01:32:10

LOCAL OPT OUT 01:32:43
· Premium roll-in - All levels 01:32:44
· End of Local Opt Out 01:34:45

TJ: - Any amount of dollars is important. Talks about the $80. Level. 01:34:46

Greg & Pat - PBS pitch/Why pledge 01:35:54

Pat relates to music in the program- “a brand new show” 01:36:26

Greg – “We need your support” - Call to Action 01:36:47

Judy Collins - talks about folk music, shares personal anecdotes. 02:36:56

Premium Roll-in - $120, $200, $350 levels 02:38:28

Relates to program/Call to Action 01:40:27

End of break I 01:41:26

BREAK #2 (Length 20:01)

Pat, Greg & TJ - Relates to program/Call to Action 02:00:45

$120 VHS or DVD Graphic 02:01:20

Greg - Talks about volume II of Related VHD or DVD 02:01:34

TJ - provides details about the $350 level package 02:01:56

Pat - Relates to music 02:02:22

Greg - PBS Pitch - Call to Action 02:02:42

Bonus footage (VTR) - Eric Darling 02:03:09

TJ: - This is the power of public television.- Relates to Darling's performance 02:05:24
· Details about the 8 CD set 02:06:32

Pat & Greg: How to pledge/why pledge 02:07:36
· Relates to program 02:08:12

TJ - New member pitch 02:08:38
· $200 Level 02:09:04
· $350 Level 02:09:51
· Tease next Act 02:10:22

Pitch by Tommy Maken 02:10:41
· Bonus song by Eric Weisberg 02:12:14

LOCAL OPT OUT 02:13:43
· Premium Roll-in - All levels 02:13:44
· End of Local Opt Out 02:15:42

Premium Roll-in - All Levels 02:15:44

TJ - Basic Membership pitch 02:17:46
· $350 Level information - Call to Action 02:18:27

Greg & Pat - Why pledge/Call to Action/Mission Pitch 02:18:49

Tease Act III - Relates to program 02:20:10

Greg - Premiums info 02:20:23

End of break II 02:20:46
BREAK #3 (Length 18:59)

Open with Pat, Greg & TJ - Relates to program/Call to Action 02:37:26

$120 Level Companion VHS or DVD 02:38:01

Relates to program/Call to Action 02:38:10

Greg: Your support is critical/Call to Action 02:38:34

TJ: Bonus footage information + VTR + Premium graphics 02:39:24

LOCAL OPT OUT 02:41:33
· Premium Roll-in - All levels 02:41:34
· End of Local Opt Out 02:43:35

TJ: Relates to Program - $120 Level graphic 02:43:36

Pat & Greg - Relates to program/$350 Level information/Why give 02:44:47
· Greg: ?Give us the support we need.- & mission pitch 02:46:04

TJ – “Time is running out” Call to Action/Talks about $200 level 02:46:35
· $350 Membership Level 02:47:45
· Bonus footage (VTR) 02:48:19

Premium Roll-in - All Levels 02:50:48

TJ - Basic membership pitch 02:52:46
· $200 Level 02:53:13

Pat & Greg - Why pledge - Relates to program 02:53:48
· Call to Acton 02:54:33
· TJ thanks contributors for their support 02:54:54
· TJ reviews options - all levels 02:55:22
· Tease final song - La Bamba 02:56:20

End of Break III 02:56:25

Pledge Event Show Description:

Same as core program

Important Notes:
· There are phone operators in the studio.
· There are one local cutaway options during each break.
· Program content is closed-captioned; the pledge breaks are NOT closed- captioned.
· There is space throughout each break for a lower-third keying of station graphics.

On-Air Pledge Talent
· Pat Callahan, Greg Sherwood & TJ Lubinsky

On-Air Talent Tips:
· Primary Talent: Aging Baby Boomer
· Down to Earth
· More Casual Dress
· Knowledge of the subject matter will help when discussing the program and nostalgia surrounding it.
· Discuss PTV’s unique role in bring the music back
· Mission pitching can talk about most of the schedule and the station’s role in the community

Rights: · 8 releases, beginning November 29, 2003 and expiring December 31, 2005.
· Any release of this pledge event will constitute a release of the core program.
· PROGRAM AVAILABLE TO SIP MEMBER STATIONS ONLY.

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Audience Composition:
· Pledgers will be overwhelmingly aged 50-64
· Slightly more female pledgers
· High education levels -- about 55-60% college grads
· A cappuccino program
· Mostly Caucasians
· The audience will be PTV viewers

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All Premiums Available:
Companion VHS and DVD, companion CD, Related VHS and DVD companion 8-CD Boxed Set (Forest Incentives)

** title differs from broadcast version title, but is companion premium

Premium Levels and description of item:
$80 Companion CD, This Land Is Our Land: The Pop-Folk Years**
$120 Companion VHS, This Land Is Our Land: The Pop-Folk Years**
$120 Companion DVD, This Land Is Our Land: The Pop-Folk Years**
$200 Related 8-CD Set, This Land Is Our Land: The Pop-Folk Years**
$350 COMBO: companion VHS or companion DVD, This Land Is Our Land: The Pop-Folk Years**, plus related VHS or DVD This Land Is Our Land: The Pop-Folk Years, Vol. II, plus related 8-CD Set, This Land Is Our Land: The Pop-Folk Years**

Links to Download Premium JPG and TIF files for each available premium
· TIF 640 x 480 w/ alpha over 0 black
· JPEG 640 x 480 over 0 black
· JPEG 200 x 150 thumbnail

Premiums offered for this program:

ITEM: Companion VHS and DVD, This Land Is Our Land: The Pop-Folk Years

EXCLUSIVE to PTV stations 11/29/03 - 5/31/04.

Description:
The follow-up to the successful "This Land Is Your Land" show, this concert, recorded at the Byham Theater, Pittsburgh, PA, August 2, 2003, showcases more of the essential artists from the folk movement of the 1960s performing many of their signature hits. It's an evening of classic songs of protest, social commentary and traditional folk featuring Judy Collins, The Lovin' Spoonful, Spanky & Our Gang, Trini Lopez, The Hillside Singers, Tom Paxton and more.

Track List:

1. In My Life - Judy Collins
2. Don't Let The Rain Come Down - The Serendipity Singers
3. The Whistling Gypsy - Tommy Makem
4. Guantanamera - The Sandpipers
5. San Francisco (Be Sure To Wear Flowers In Your Hair) - Scott McKenzie
6. The Last Thing On My Mind - Tom Paxton
7. If I Had A Hammer - Trini Lopez
8. Walk Right In - Erik Darling (of The Rooftop Singers)
9. Georgy Girl - The Seekers
10. I'll Never Find Another You - The Seekers
11. I'd Like To Teach The World To Sing (In Perfect Harmony) - The Hillside Singers
12. Sunday Will Never Be The Same - Spanky & Our Gang
13. Daydream - The Lovin' Spoonful
14. Do You Believe In Magic - The Lovin' Spoonful
15. California Dreamin' - Denny Doherty, Michelle Phillips & Cast
16. La Bamba - Trini Lopez

Distributor: Forest Incentives
Suggested Retail Price: VHS -- $31.00; DVD -- $28.00
Station Cost: $14.00 each
Item Number: VHS -- R3-970275; DVD -- R2-970275
Image Availability: DVD - On PBS Connect (Fundraising Programming)
Sleeve Availability: Late November, early December
Product Availability: Ship to Forest 12/30/03

ITEM: Related VHS and DVD, This Land Is Our Land: The Pop-Folk Years, Vol. II

EXCLUSIVE to PTV stations 11/29/03 - 5/31/04.

Description:
These songs were recorded live at the This Land Is Our Land concert at the Byham Theater, Pittsburgh, PA, August 20, 2003.

Track list:

1. Someday Soon - Judy Collins
2. Open The Door - Judy Collins
3. Sunshine Special - The Serendipity Singers Reunion
4. Down Where The Winds Blow - The Serendipity Singers Reunion
5. Waggoner Lad - The Serendipity Singers Reunion
6. Come Saturday Morning - Jim Brady (of The Sandpipers)
7. Kumbaya - Jim Brady of The Sandpipers
8. Dueling Banjos - Weissberg & Makem
9. Lemon Tree - Trini Lopez
10. Your Own Song - Erik Darling (of The Rooftop Singers)
11. One Man's Hands - The Hillside Singers
12. Like To Get To Know You - Spanky & Our Gang
13. Summer In The City - The Lovin' Spoonful
14. Did You Ever Have To Make Up Your Mind? - The Lovin' Spoonful

ITEM: Companion CD, This Land Is Our Land: The Pop-Folk Years

EXCLUSIVE to PTV stations 11/29/03 - 2/1/04

Description:
A single disc containing 14 of the standout tracks from the This Land Is Our Land taping at the Byham Theater, Pittsburgh, PA, August 20, 2003.

Track list:

1. IN MY LIFE - Judy Collins
2. DON'T LET THE RAIN COME DOWN - The Serendipity Singers
3. THE WHISTLING GYPSY - Tommy Makem
4. GUANTANAMERA - The Sandpipers
5. SAN FRANCISCO (BE SURE TO WEAR FLOWERS IN YOUR HAIR) - Scott McKenzie
6. THE LAST THING ON MY MIND - Tom Paxton
7. IF I HAD A HAMMER - Trini Lopez
8. WALK RIGHT IN - Erik Darling (of The Rooftop Singers)
9. I'D LIKE TO TEACH THE WORLD TO SING (IN PERFECT HARMONY) - The Hillside Singers
10. SUNDAY WILL NEVER BE THE SAME - Spanky & Our Gang
11. DAYDREAM - The Lovin' Spoonful
12. DO YOU BELIEVE IN MAGIC - The Lovin' Spoonful
13. CALIFORNIA DREAMIN' - Denny Doherty, Michelle Phillips & Cast
14. LA BAMBA - Trini Lopez

ITEM: Related 8-CD Boxed Set, This Land Is Our Land: The Pop-Folk Years

EXCLUSIVE to PTV stations 11/29/03 - 2/1/04

Description:
The follow-up to the highly acclaimed "This Land Is Your Land" set, this 8-CD set continues in the same vein, gathering the original recordings of classics from the 60s folk movement performed by the artists that made them popular. The first 6 CDs feature classic songs of protest, social commentary and traditional folk treatments by the giants of folk music: Phil Ochs, Judy Collins, Tom Paxton, Pete Seeger, Woody Guthrie, The Weavers, Peter, Paul & Mary, Tim Hardin, The Kingston Trio and many more. The last 2-CDs of the set contain audio recorded live for the PBS taping at the Byham Theater, Pittsburgh, PA, August 20, 2003.

Track list:
Disc 1:

1. This Land Is Your Land - Woody Guthrie
2. Dulcimer Pieces: Shady Grove, Old King Cole, Skip To My Lou - Jean Ritchie
3. Kumbaya - The Weavers
4. Goodnight Irene - Leadbelly
5. Donna Donna - Joan Baez
6. Turn! Turn! Turn! (To Everything There Is A Season) - Pete Seeger
7. Big Rock Candy Mountain - Cisco Houston
8. The Times They Are A Changin' (Live) - Peter, Paul & Mary
9. San Francisco Bay Blues - Jesse Fuller
10. Roll On Buddy - Ramblin' Jack Elliott
11. The First Time Ever I Saw Your Face - Ewan MacColl & Peggy Seeger
12. Stagolee - Mississippi John Hurt
13. Jug Band Music - Jim Kweskin & The Jug Band
14. Duelin' Banjo - The Dillards
15. One Meat Ball - Josh White

For all items above:

Minimum Order: No Minimum

Delivery Time: If item in stock, it will be shipped within 48 hours from receipt of order. If not in stock, approximately 4 weeks from receipt of order.

Shipping & Handling: Not included in price. Forest Incentives uses UPS Ground as their default shipping method within the continental United States. This shipping method can be changed on request. Shipping charges are not based on individual products. Forest Incentives consolidates station orders where possible and ships the overall order UPS Ground, by weight. Order and shipping confirmations are sent via email.

Terms: Net 30 days, unless otherwise specified

Contact:

ORDER by FAX or EMAIL
Forest Incentives
230 Fairhill St.
Willow Grove, PA 19090
Phone 215-659-1800 or 800-253-1800
Fax 215-659-1830
Email support@forest-incentives.com

Orders
Fax to Customer Service at 215-659-1830 or
Email support@forest-incentives.com

On-Air Samples or JPGs
Phone Debbie Ward at 215-659-1800 or 800-253-1800, ext. 19
Email dward@forest-incentives.com

Questions
Call Customer Service at 215-659-1800 or 800-253-1800 or email
Andrea Grubb: agrubb@forest-incentives.com
Debbie Ward: dward@forest-incentives.com
Sharon Williams:swilliams@forest-incentives.com

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For additional program information, please contact:

Keyola Panza
Director Station Relations
WQED Multimedia
4802 Fifth Avenue
Pittsburgh, PA 15213
Phone 412-622-1395
Fax 412-622-1309
Email stationrelations@wqed.org

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