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American Soundtrack: Rock at 50 (1955-1965)

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Program Title: American Soundtrack: Rock at 50 (1955-1965)

National Release Date: November 29, 2003

Rights Period: 8 releases, beginning November 29, 2003 and expiring December 31, 2005 AVAILABLE TO SIP MEMBER STATIONS ONLY

TV Rating: G

Description of the Program:
Just in time to renew those doo-wop pledgers, the latest American Soundtrack special celebrates the roots of American Rock and Roll 1955 to 1965 - Rock and Roll's Golden Era. This American Soundtrack program celebrates rock's first decade with the original performers that helped shape rock, pop, and doo-wop. Each segment of "Rock at 50: (1955-1965)" highlights the hit makers.

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Title: American Soundtrack: Rock at 50 (1955-1965)
NOLA: ASRR 000Q1
Length/Format: 80 minutes approximate/4 acts with 4 breaks
Softfeed: Sunday 11/16/03 1200-1500/502

Timings/Acts:
ACT # 1: 22:03
Black/Slate/Countdown: 00:35
ACT # 2 20:25:
Black/Slate/Countdown 00:35
ACT # 3 16:30:
Black/Slate/Countdown 00:35
ACT # 4 16:07:
Black/Slate/Countdown 00:35

Final Song, Production Credits (slip screen with content), WQED Logo, PBS System Cue: 2:55

Total Program Length: 1:18:00 (EXCLUSIVE OF INTERNAL BREAKS)
TOTAL RECORD LENGTH: 1:20:20 (INCLUSIVE OF INTERNAL BREAKS)

Production elements in the break (description of roll-in, additional graphics etc.)
Feed Date and info: Softfeed: Sunday, 11/16/03
Total Running Time: 2:48:17

Opt Outs & Timings:
LOCAL OPT OUT 01:42:53
· VTR - $250 Level graphic & bonus footage clips 01:42:57
· Local Opt Out ends 01:45:09

LOCAL OPT OUT (quick fade to black) 02:14:33
· Pitch Darlene Love 02:14:34
· Pitch by Jill Landon (From Paul & Paula) 02:15:06
· Pitch by Ray Hillbrand 02:15:36
· Pitch by Gary US Bonds 02:16:00
· Pitch by Gary Puckett 02:16:27

LOCAL OPT OUT ENDS (quick fade to black) 02:16:36

Song list:
Opening
"Winter Wonderland" - Darlene Love

Act One - 1955 to 1959
Whole Lotta Shaking Going On - Jerry Lee Lewis
Bo Diddley - Bo Diddley
Doo Wop Memorial Dedication (clip montage)
Let It Be Me - Jerry Butler & Betty Everett 1000 Miles Away - The Heartbeats
I Only Have Eyes For You - Terry Johnson's Flamingos

Act Two - 1959 - 1962
So Fine - The Fiestas
What In The World's Come Over You - Jack Scott
Hey Paula, Hey Paul - Paul & Paula
Poetry In Motion - Johnny Tillotson
He's A Rebel - Darlene Love
Sealed With A Kiss - Brian Hyland

Act 3 - 1962 - 1965
Quarter To 3 - Gary US Bonds
Maybe I Know - Leslie Gore
Do Wah Diddy - Manfred Mann
Don't Let The Sun Catch You Crying - Gerry Marsden of The Pacemakers
Ferry Across The Mercy - Gerry Marsden of The Pacemakers

Act 4 - Tribute to Doo Wop Days
My Heart's Desire - The Avalons
The Way You Look Tonight - The Jaguars
Mia Amore - Terry Johnson's Flamingos
Lover's Never Say Goodbye - Terry Johnson's Flamingos

Segment Five (encore credit segment)
Rock and Roll Is Here To Stay - Danny and The Juniors

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Title: American Soundtrack: Rock At Fifty (1955 - 1965) (Pledge Event)
NOLA: ASRR 000V1
Producer: WQED Multimedia
Softfeed: Sunday, 11/16/03 1200-1500/502

Event Format:
This 180-minute (TRT: 2:48:17) pledge event is built around the core program, American Soundtrack: Rock At Fifty (1955 - 1965) and will consist of 4 Acts with 4 pledge breaks.

Format Rundown:

Reel I of 2

Pre-Show tease with Diane Bliss & TJ Lubinsky (Duration 01:44)

Act One: (duration 23:47 - includes pre-show tease duration)
Break One: (duration 22:24)
Local Opt Out: Dissolve to black @ 01:42:53 - ends at 01:45:09 (duration 2:16)

Act Two: (duration 20:24)
Break Two: (duration 22:01)
Local Opt Out Dissolve to black @ 02:14:33 - ends at 02:16:36 (duration 02:03)

Act Three: (duration 16:31)

Reel 2 of 2

Break Three: (duration 21:37)
Local Opt Out Dissolve to black @ 01:14:45 - ends at 01:16:46 (duration 2:01)

Act Four: (duration 16:07)
Break Four: (duration 22:31)
Local Opt Out Dissolve to black @ 1:52:56 - end at 01:55:13 (duration 02:17)

Production Credits with PBS System: (duration 02:55)

Total Run Time: 2:48:17

Added Detail for each pledge break:

REEL 1 of 2
Pre-show tease with Diane Bliss & TJ Lubinsky - Relates to Program 01:00:00

BREAK #1 (Length: 22:24)

Intro with Diane & TJ 01:23:47
· Call to Action 01:24:03
· TJ - Relates to American Soundtrack series 01:24:08

Premium Levels
· $120 Level Companion VHS 01:24:46
· $150 Level Companion DVD 01:25:01
· $150 Level Related 4 CD Set 01:25:10
· $250 Level 4 CD set + 2 VHS or DVD 01:25:17
(Companion & More Rock at 50)

TJ - Describes the 4 CDs Box Set in detail 01:25:43
· Relates to program/dedication segment-Act 1 01:26:36
· Can we make more programs like this one? 01:26:52
· Your dollar made it possible - 01:27:15
· $150 Level - 4 CD Set - Description of each CD 01:27:24

TJ in front of volunteers at studio - Relates to program 01:29:23
· Call to Action 01:29:46
· Premium information 01:30:30
· Now is the time-it is important to hear from you- 01:31:01
· $250 Level 01:31:04
· VTR - Bo Diddley 01:31:52
· Pitch by Bo Diddley/Call to Action 01:32:42

Diane relates to program & American Soundtrack series 01:33:54
· Mission Pitch 01:34:24
· All Levels 01:35:07
· $250 Levels - Description of Combo 01:35:37
· TJ provides details on $250 level 01:37:33
· Why give pitch 01:38:45
· Tease next Act: Coming up/Call to Action 01:39:14

Premiums with Diana - relates to program 01:39:53
· Mission Pitch - PBS is quality 01:40:27
TJ reviews premiums 01:41:15
· Why give pitch 01:42:27

LOCAL OPT OUT 01:42:53
· VTR - $250 Level graphic & bonus footage clips 01:42:57
· Local Opt Out ends 01:45:09

Diane - Reviews $250 level. Provides more information on 2 VHS 01:45:09
· Relates to program/why give pitch/Call to Action 01:45:35

End of break 01:46:10

BREAK #2 (Length 22:01)

Intro with Diane and TJ - relates to program 02:06:34
· Call to Action 02:06:56
· Relates to music styles 02:07:04
· $120 Level/Still Store 02:07:18
· TJ reviews different premiums levels 02:07:31
· Call to Action/Become a member 02:08:31

Premium Roll-in - $150 level 4 DC set - information on all discs 02:08:35

TJ - provides information on 4 CD box set 02:10:34
· Tease next Act 02:12:16
· “Now is the opportunity” - $250 Level 02:12:57
· VTR additional songs 02:13:14

LOCAL OPT OUT (quick fade to black) 02:14:33
· Pitch Darlene Love 02:14:34
· Pitch by Jill Landon (From Paul & Paula) 02:15:06
· Pitch by Ray Hillbrand 02:15:36
· Pitch by Gary US Bonds 02:16:00
· Pitch by Gary Buckett 02:16:27

LOCAL OPT OUT ENDS (quick fade to black) 02:16:36

Diane - Mission Pitch 02:16:37
· “Keep public television alive” / Call to Action 02:17:30
· $250 Level - Roll-in - VTR 02:17:45
Detailed description of premiums

· Still Store - 4 CD Box Set - Disks 1-2-3-4 02:19:23

TJ - Premium information - $250. Level 02:19:46
· “Right now is really important to hear from you” - 02:21:17
Diane - Digital Era of PTV A lot of work ahead of us - 02:21:22
· Review premiums/Call to Action 02:22:33

TJ - $150 level - 4 CD Box Set/Still store of all discs 02:22:50
· Bonus footage 02:24:58

Diane - Why pledge pitch 02:27:06
· $250 Level/Call to action 02:27:46
· How to pledge 02:28:24

End of Break 02:28:35

REEL: 2 of 2

BREAK #3 (Length 21:43)

Intro with Diane & TJ - Relates to program 01:00:00
· Tease - Doo Wop Segment 01:00:58
· Call to Action 01:01:08
· Diane - “It's really like voting-time here at public television” - 01:01:26
· TJ - Information on “thank you” gifts 01:02:09
· $150. Level 4 CD Box set/Call to Action 01:02:34

Premium Roll-in - $150 level 01:02:55
TJ - provides information on 4 CD set 01:04:53

Bonus footage - VTR 01:06:56

Diane - Mission pitch/Call to Action 01:08:16

$250. Level - Premium Roll-in 01:09:21

TJ - relates to $250 Level 01:11:21

Diane - Educational mission of PTV 01:13:29

LOCAL OPT OUT 01:14:45
· $150 Level - Premium Roll-in 01:14:46
· Local Opt Out ends 01:16:46

TJ - talks about next act 01:16:47
· $250. Level 01:17:47
· VTR Bo Diddley & $250. level graphic 01:18:33
· Pitch by Bo Diddley 01:19:20

Diane - Relates to program/Call to Action/Why pledge 01:20:32

End of 3rd break 01:21:36
BREAK #4 (Length 22:31)

Intro with Diane & TJ 01:37:43
· TJ: Special Message to Doo Wop Fans/call to action 01:38:04
· $150 Level/Premium Roll-in 01:39:03
· TJ - Last chance to pledge/Call to Action 01:41:02

Pitch by Darlene Love 01:42:42
Pitch by Jill Landon 01:43:14
Pitch by Ray Hillbrand 01:43:40
Pitch by Gary US Bonds 01:44:00
Pitch by Gary Buckett 01:44:37

$150 Level/Premium Roll-in 01:44:45

Dianne – “Time is running out” - Call to Action 01:46:46
· $250. Level -Premium Roll-in - VTR 01:47:49

TJ - Call to Action 01:49:49
· Relates to program/Call to Action 01:50:47

Diane - Call to Action/Partnering with public television 01:51:54

LOCAL OPT OUT 01:52:56
· VTR Bonus Footage 01:52:57
· Local Opt Out ends 01:55:13

TJ - Last chance to Pledge 01:55:13

Pitch by Gary Bonds 01:55:51

· VTR - Gary Buckett - Young Girl 01:56:25

Farewell remarks by Diane & TJ - Call to Action 01:59:40

End of break 4 02:00:14

Pledge Event Show Description:

See program description above.

Important Notes:
· There are phone operators in the studio.
· There are one local cutaway options during each break.
· Program content is closed-captioned; the pledge breaks are NOT closed - captioned.
· There is space throughout each break for a lower-third keying of station graphics.

On-Air Pledge Talent
Diane Bliss and TJ Lubinsky

On-Air Talent Tips:
· Primary Talent: Aging Baby Boomer
· Down to Earth
· More Casual Dress
· Knowledge of the subject matter will help when discussing the program and nostalgia surrounding it.
· Focus on the program, premiums and music
· Any mission pitching should only focus on popular titles such as ARS, NOVA, Nature, The Blues, etc.

Rights: 8 releases, beginning November 29, 2003 and expiring December 31, 2005.
· Any release of this pledge event will constitute a release of the core program.
· PROGRAM AVAILABLE TO SIP MEMBER STATIONS ONLY.

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Audience Composition:
· Pledgers will be overwhelmingly aged 50-64
· Slightly more female pledgers but not by much (so we consider it a male program, as true male majority shows are extremely rare)
· About 30-35% college grads - well below the PTV average
· Cuppa Joe program
· Mostly Caucasians, although it will probably higher than average numbers of minority pledgers
· Lighter viewers but they will know the more popular titles in the regular schedule

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Premiums Offered/Available:
Companion VHS, Companion DVD, Bonus VHS, Bonus DVD, 4 CD Box set

Premium Levels and description of item:
$120 Companion VHS, Rock And Roll At 50**
$150 Companion DVD, Rock And Roll At 50**
$150 Related 4-CD Set, Rock And Roll At 50**
$250 COMBO: companion VHS Rock And Roll At 50** and related VHS More Rock And Roll At 50 or companion DVD Rock And Roll At 50** and related DVD More Rock And Roll At 50 plus related 4-CD Set, Rock And Roll At 50**

Note: Companion premiums have a different title than the program, but the content is identical to the broadcast version.

Premiums offered for this program:

ITEM: Companion VHS and companion DVD, Rock And Roll At 50

EXCLUSIVE to PTV stations until May 31, 2004.

EXTRA material on DVD only of approximately 15 minutes of footage of artist interviews with Bo Diddley, Darlene Love and Paul & Paula.

Description:
Rock And Roll At 50 is a one-of-a-kind concert celebration of Rock 'n' Roll's 50th birthday with early rockers Jerry Lee Lewis, Bo Diddley, Gary U.S. Bonds, pop rockers Lesley Gore, Paul & Paula, Darlene Love, and early British Invasion icons Gerry Marsden of Gerry and The Pacemakers and The Manfreds (successor to Manfred Mann) and many more as they remind us that - Rock and Roll Is Here To Stay. - Recorded Live on May 13 and 14, 2003, at The Benedum Center For The Performing Arts, Pittsburgh and on May 18, 2003 at the Camberley Theatre, Surrey, England. VHS length is approximately 75 minutes. DVD length is approximately 90 minutes.

Track List:

1. Whole Lot Of Shakin' Going On - Jerry Lee Lewis
2. Bo Diddley - Bo Diddley
3. Doo Wop Memorial Dedication (clip montage) Let It Be Me - Jerry Butler & Betty Everett
4. A Thousand Miles Away - The Heartbeats
5. I Only Have Eyes For You - Terry Johnson's Flamingos
6. So Fine - The Fiestas
7. What In The World's Come Over You - Jack Scott and The Jordanaires
8. Hey Paula - Paul & Paula
9. Poetry In Motion - Johnny Tillotson
10. He's A Rebel - Darlene Love
11. Sealed With A Kiss - Brian Hyland
12. Quarter To Three - Gary U.S. Bonds
13. Maybe I Know - Lesley Gore
14. Do Wah Diddy Diddy - The Manfreds
15. Don't Let The Sun Catch You Crying - Gerry Marsden
16. Ferry Cross The Mersey - Gerry Marsden
17. Heart's Desire - Avalons
18. The Way You Look Tonight - Jaguars
19. Mio Amore - Terry Johnson's Flamingos
20. Lovers Never Say Goodbye - Terry Johnson's Flamingos
21. Rock and Roll Is Here To Stay - Danny & The Juniors featuring Joe Terry
22. Winter Wonderland - Darlene Love

Distributor: Forest Incentives
Suggested Retail Price: VHS - $27.98; DVD - $28.98
Station Cost: VHS - $14.75, DVD - $14.98
Item Number: VHS - DV30187, DVD-DVD30187
Image Availability: DVD - On PBS Connect (Fundraising Programming)
Sleeve Availability: Available
Product Availability: Available

ITEM: Related VHS and related DVD, More Rock And Roll At 50

EXCLUSIVE to PTV stations until May 31, 2004 .

EXTRA material on DVD only of approximately 12 minutes of footage of artist interviews with Gary U.S. Bonds, Brian Hyland and Gary Puckett.

Description:
Recorded at the same concert as the broadcast version of Rock At Fifty (1955-1965) but not seen on the companion video. From the early innocence of Danny & The Juniors' At The Hop and Brian Hyland's Itsy Bitsy Teenie Weenie Yellow Polka Dot Bikini -- all the way through the less-than-innocent Young Girl by Gary Puckett, More Rock And Roll At 50 is a sampling of the music that set the course for an emerging culture. Join Jerry Lee Lewis, Bo Diddley, Lesley Gore, Gary Puckett, Gary U.S. Bonds and more for additional performances at the 50th birthday party of rock. VHS length is approximately 58 minutes. DVD length is approximately 70 minutes.

Track list:

1. New Orleans - Gary U.S. Bonds
2. Itsy Bitsy Teenie Weenie Yellow Polka Dot Bikini - Brian Hyland
3. You Don't Own Me - Lesley Gore
4. Easier Said Than Done - The Essex
5. My True Love - Jack Scott
6. High School Confidential - Jerry Lee Lewis
7. I'm A Man - Bo Diddley
8. Hey Bo Diddley - Bo Diddley
9. How Do You Do It - Gerry Marsden of Gerry and The Pacemakers
10. I'll Be There - Gerry Marsden of Gerry and The Pacemakers
11. Young Girl - Gary Puckett
12. Here Am I Broken Hearted - Junior Pirollo & 4J's
13. By Love Possessed - Junior Pirollo & 4J's
14. Your Way - The Heartbeats
15. Sometimes - Danny & The Juniors featuring Joe Terry
16. At The Hop - Danny & The Juniors featuring Joe Terry
17. Village Of Love - Nathaniel Mayer
18. Drinking Wine Spo-Dee-O-Dee - Jerry Lee Lewis
19. A Walking Miracle - The Essex

ITEM: Related 4-CD Boxed Set, Rock-N' Roll At 50 - A Galaxy Of Hits From Rock's First Decade

EXCLUSIVE to PTV stations until May 31, 2004.

Description:
Rock-n' Roll at 50 - A Galaxy of Hits From Rock's First Decade is a four-CD box set and contains 73 chartbusting hits, from the genesis of rock in the mid-Fifties, through doo-wop, surf music, Motown, Brill Building pop and the British Invasion. The track list looks like a Who's Who of rock: Elvis Presley, The Beach Boys, Chuck Berry, Buddy Holly, The Supremes, Roy Orbison and many, many more.

Track list:
Disc 1

1. Carl Perkins - Blue Suede Shoes
2. Little Richard - Tutti-Frutti
3. Elvis Presley - Heartbreak Hotel
4. The Coasters - Charlie Brown
5. Fats Domino - Ain't That A Shame
6. Gene Chandler - Duke Of Earl
7. Jerry Lee Lewis - Whole Lot Of Shakin' Going On
8. Manfred Mann - Do Wah Diddy Diddy
9. Mickey & Sylvia - Love Is Strange
10. Dion & The Belmonts - A Teenager In Love
11. Lulu - To Sir With Love
12. Ricky Nelson - Hello Mary Lou
13. Wilbert Harrison - Kansas City
14. Five Satins - In The Still Of The Night
15. The Turbans - When You Dance
16. Gary Puckett and The Union Gap - Lady Willpower
17. Los Bravos - Black Is Black
18. Petula Clark - Downtown
19. Bobby Darin - Dream Lover
20. The Cookies - Chains

Preferred Method of placing Orders
Distributor: Forest Incentives

For all items above:

Minimum Order: No Minimum

Delivery Time: If item in stock, it will be shipped within 48 hours from receipt of order. If not in stock, approximately 4 weeks from receipt of order.

Shipping & Handling: Not included in price. Forest Incentives uses UPS Ground as their default shipping method within the continental United States. This shipping method can be changed on request. Shipping charges are not based on individual products. Forest Incentives consolidates station orders where possible and ships the overall order UPS Ground, by weight. Order and shipping confirmations are sent via email.

Terms: Net 30 days, unless otherwise specified

Contact:

ORDER by FAX or EMAIL
Forest Incentives
230 Fairhill St.
Willow Grove, PA 19090
Phone 215-659-1800 or 800-253-1800
Fax 215-659-1830
Email support@forest-incentives.com

Orders
Fax to Customer Service at 215-659-1830 or
Email support@forest-incentives.com

On-Air Samples or JPGs
Phone Debbie Ward at 215-659-1800 or 800-253-1800, ext. 19
Email dward@forest-incentives.com

Questions
Call Customer Service at 215-659-1800 or 800-253-1800 or email
Andrea Grubb: agrubb@forest-incentives.com
Debbie Ward: dward@forest-incentives.com
Sharon Williams:swilliams@forest-incentives.com

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For additional program information, please contact:

Keyola Panza
Director Station Relations
WQED Multimedia
4802 Fifth Avenue
Pittsburgh, PA 15213
Phone 412-622-1395
Fax 412-622-1309
Email stationrelations@wqed.org

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