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GENERAL INFORMATION

America's Home Cooking: Italian Food<< Back to Index

General Info | Pledge Event | Audience | Premium | Contact

General Program Information

Exact Program Title: America’s Home Cooking: Italian

National Release Date: March 1, 2002

Rights Period: Unlimited PTV releases during the period beginning March 1, 2002 and expiring March 31, 2005

Description of the Program:
Tasty dishes and family traditions mingle in this marathon of Italian cooking. From classics like stuffed artichokes and chicken cacciatore to a low-fat version of the pasta favorite ‘Fettucini Alfredo’ this special brings together the tried and true recipes of America’s best home cooks.

Visit our Press page to download a Press Release and Photos

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Pledge Event Information

Title: America’s Home Cooking: Italian (Pledge Event)
NOLA: AHCI 000V1
Length/Format: 180 minutes approximate, nine pledge breaks
Rights: Unlimited releases, beginning
AVAILABLE TO SIP MEMBER STATIONS ONLY
Other: Close Captioned/stereo
Producer: WQED Multimedia, Pittsburgh
Website Information: www.wqed.org
Softfeed: Friday 3/1 – 900-1200/504

Important Notes:
· There are phone operators in the studio.
· There are local cutaway options during the breaks.
· The entire program is closed-captioned.
· There is space throughout each break for a lower-third keying of station graphics.

Talent:
· Chris Fennimore and Nancy Polinsky are cooking throughout the program with various guest cooks. They are joined by Ginny Griffith and Stephanie Matiak as the fundraising talents.

Rights:
· Unlimited releases, beginning March 1, 2002 expiring March 31, 2005. PROGRAM AVAILABLE TO SIP MEMBER STATIONS ONLY.

Event Format:
· This 300-minute (TRT: 2:58:40) program combines content and pledge break.
Chris, Nancy & guests cook: (tape 1) Chicken Cacciatore, Italian cheese pie, Puttanesca, (tape 2) Sicilian cake with chocolate icing, stuffed artichoke, heart-healthy alfredo, (tape3) Eggplant Randazo, Tiela, peppers/eggs/potatoes. Between each dish is a live to tape pledge break (approx 15 minutes).

Format Rundown:
Reel #1:
Segment One: (duration 16:55)
Break One: (duration 7:20)

Segment Two: (duration 10:40)
Break Two: (duration 7:38)

Segment Three: (duration 10:22)
Break Three: (duration 6:44)
Total length reel #1: 0:59:39

Reel #2:
Segment Four: (duration 14:40)
Break Four: (duration 7:27)

Segment Five: (duration 11:10)
Break Five: (duration 6:20)

Segment Six: (duration 15:14)
Break Six: (duration 4:50)
Total length reel #2: 0:59:41

Format Rundown (continued):
Reel #3:
Segment Seven: (duration 12:16)
Break Seven: (duration 7:37)

Segment Eight: (duration 12:16)
Break Eight: (duration 8:09)

Segment Nine: (duration 10:03)
Break Nine: (duration 8:59)
Total length reel #3: 0:59:20

Total Run Time: 2:58:40

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Audience Demographics

Audience Composition:
· Pledgers will be mainly women (about 83%), with the largest group 65+
· The program should appeal to younger women as well, they just tend not to pledge as much
· The education levels here are in the 35% college range, so it is a cuppa joe offer
· Mainly Caucasian pledgers, but good representation of African Americans as well

Most Opportune times to reach the likely audience:
· Your station’s regular cooking block
· Weekend daytime

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Premium Information

Premiums Offered:
America’s Home Cooking: Italian
America’s Home Cooking: Comfort Food
America’s Home Cooking: Potato

Suggested Premium levels:
$60 Choice of any 1 Cookbook title (listed above)
$100 Choice of any 2 Cookbook titles (listed above)
$150 Choice of any 3 Cookbook titles (listed above)

Premiums offered for this program: America’s Home Cooking: Italian


Click above for print quality

Description of premium content:
This wonderful collection is packed with Italian favorites from Antipasto to Zucchini. These are the tried and true recipes of home cooks who have been generous enough to share with us their treasured family secrets on how to make such favorites as Chicken Cacciatore, Italian Wedding Soup and Tiramisu. Everything from Bacala to Biscotti, and dozens of pasta dishes in between, it's all contained here in this tribute to Italian home cooking.

Soft cover, 176 pages

Suggested Retail Price: $14.95
Station Cost: $8.50
Exclusivity: Exclusive to PTV stations until 3/1/05
Delivery Time: 6 – 8 weeks from receipt of order
No Minimum Order
Shipping & Handling: UPS Ground by weight
**S&H not included in station cost**
Terms: Net 30 Days
Preferred Method of placing Orders: Fax
Contact for Premium Orders and Samples:
Mary Ann Yuhaschek
WQED Multimedia
4802 Fifth Avenue Pittsburgh, PA 15213
phone 412-622-1307
fax 412-622-1309
email myuhaschek@wqed.org


Title of Related Premium: America’s Home Cooking: Comfort Food


Click above for print quality

Description of premium content:
This amazing collection of many recipes runs the gamut from hearth-warming soups and stews to sinful chocolate concoctions. People find comfort in memories of childhood favorites and shared ethnic traditions, and both are well represented here -- from Macaroni and Cheese to hamburger skillet dinners to Stuffed Cabbage Soup and potato casseroles. These are simple recipes that gather the family into the kitchen to share the soothing effect of food made with love.

Soft cover, 150 pages

Suggested Retail Price: $14.95
Station Cost: $8.50
Exclusivity: Exclusive to PTV stations until 3/1/05
ALL OTHER ORDERING INFORMATION IS THE SAME AS ITALIAN

Title of Related Premium: America’s Home Cooking: Potato


Click above for print quality

Description of premium content:
Fried, baked, boiled and mashed, the humble potato is America's favorite vegetable. This collection of wonderful recipes will make sure you have an endless list of ways to prepare your spuds. There are potato casseroles, salads, gratins and soups of all kinds. There are even desserts like Classic Sweet Potato Pie and Potato Candy. Red potatoes, new potatoes, Idahos and Russets, this collection pays tribute to them all and the wholesome comfort they provide.

Softcover, 150 pages

Suggested Retail Price: $14.95
Station Cost: $8.50
Exclusivity: Exclusive to PTV stations until 3/1/05

ALL OTHER ORDERING INFORMATION IS THE SAME AS ITALIAN

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Contact Information 

For additional program information, please contact:

Keyola Panza
Manager of Station Relations
WQED Multimedia
4802 Fifth Avenue
Pittsburgh, PA 15213
Phone 412-622-1395
Fax 412-622-1309
Email stationrelations@wqed.org

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