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America's Home Cooking: Family Favorites

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Program Title: America’s Home Cooking: Family Favorites

National Release Date: (2nd Release) March 1, 2006

Rights Period: Unlimited PTV releases during the period beginning March 4, 2006 and expiring March 31, 2009

Description of the Program:
These recipes are the kind of family treasures that are passed down from generation to generation. These are the dishes that families prepare to mark all their special occasions from holidays and birthdays to homecomings and reunions. They are the ones our families clamor for and they connect us to our own past and our cultural heritage.

Mouths will water and eyes will tear as we cook and share the stores that make all these recipes FAMILY FAVORITES. The segments will be grouped into three one-hour units so the program can be fit in a one, two or three hour slot.

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Title: America’s Home Cooking: Family Favorites
NOLA: AMFF 000Q1
Softfeed: Saturday, 2/18/06,
0900-1115/502

Rating: G

Segment Timings: (2) Acts, Program, Record Lengths

TIMINGS ACTS:

ACT # 1: 13:06
Black/Slate/Countdown 00:35
ACT # 2: 10:09
Black/Slate/Countdown 00:35
ACT # 3: 11:04
Black/Slate/Countdown 00:35

ACT # 4: 14:32
Black/Slate/Countdown 00:35
ACT # 5: 10:05
Black/Slate/Countdown 00:35
ACT # 6: 09:24
Black/Slate/Countdown 00:35

ACT # 7: 12:17
Black/Slate/Countdown 00:35
ACT # 8: 10:46
Black/Slate/Countdown 00:35
ACT # 9: 11:51
Black/Slate/Countdown 00:35

Production Credits, PBS System Cue: 00:40

TOTAL PROGRAM LENGTH: 1:43:54 (EXCLUSIVE OF INTERNAL BREAKS)
TOTAL RECORD LENGTH: 1:49:09 (INCLUSIVE OF INTERNAL BREAKS)

Core Program Content and Outros:

Special note: This program (core version) is designed to be used as a One, Two, or Three-hour program (once pledge breaks are integrated into the program). There are funding credit (Viewers Like You/Thank you) and the explanation of the program's concept at the beginning of "each hour" or in segment One, Four or Seven. However, there is only one credit roll at the very end of the program.

Act #1 (length 13:06):
The program opens on WQED Multimedia Logo. Then funding credits, Viewers Like You/Thank You and program open with title graphic for the America 's Home Cooking series.

Intro with show hosts Chris Fennimore and Nancy Polinsky. They explain the program's concept:

"HI, I'M CHRIS FENNIMORE. AND I'M NANCY POLINSKY. WE'RE BACK IN THE KITCHEN. " AMERICA 'S HOME COOKING." AND WE WERE THINKING ABOUT WHAT TOPIC WE WOULD DO NEXT. AND WE DECIDED ON FAMILY FAVORITES. ABSOLUTELY EVERYBODY'S GOT A RECIPE OR TWO IN THEIR BOX THAT'S JUST DOG EARED BECAUSE THE FAMILY LOVES IT. AND YOU'VE PASSED IT, YOUR GRANDMOTHER PASSED IT, YOUR MOTHER PASSED IT TO YOU. IT'S JUST A FAMILY FAVORITE, AND WE ASKED PEOPLE TO SEND US THEIRS.

WE HAD A TERRIFIC RESPONSE BECAUSE PEOPLE REALLY UNDERSTOOD WHAT WE MEANT BY FAMILY FAVORITES. THESE ARE THE THINGS THAT WE COOK FOR BIRTHDAYS, ANNIVERSARIES, SPECIAL HOLIDAYS. ALL OF THOSE WONDERFUL MOMENTS IN OUR FAMILIES WHERE WE SHARE NOT JUST THE FOOD BUT OUR LOVE FOR EACH OTHER, THE TRADITIONS, BOTH OUR FAMILY TRADITIONS, OUR ETHNIC TRADITIONS AND OUR HOLIDAY TRADITIONS. THOSE ARE TERRIFIC MOMENTS THAT WE GET TO SPEND. AND WE USUALLY DO IT AROUND FOOD, SO WE KNOW WHAT THOSE RECIPES ARE.

YOU KNOW, WHEN I USED TO COME HOME, AND I USED TO SAY TO MY MOTHER, "PLEASE, MAKE SURE, IF YOU'RE GOING TO MAKE ONE THING, MAKE THIS." AND THOSE ARE THE RECIPES THAT PEOPLE SENT IN. WE'VE GATHERED THEM TOGETHER INTO A NEW " AMERICA 'S HOME COOKING" COOKBOOK. AND YOU'RE GOING TO GET INFORMATION ABOUT HOW TO GET YOUR OWN COPY OF THAT. THERE ARE OVER 200 RECIPES IN THIS VERSION OF IT. AND, YOU KNOW, SO IT'S GOING TO BE A GREAT ADDITION TO YOUR COLLECTION OF " AMERICA 'S HOME COOKING" COOKBOOKS. AND I THINK YOU HAVE ONE OF YOUR RECIPES IN HERE. I DO, I DO. ONE OF THE THINGS I LOVE MOST ABOUT FAMILY FAVORITE RECIPES IS THAT THEY'RE OFTEN ASSOCIATED WITH A SPECIFIC PERSON. GRANDMAMAS OR BUBBAS OR SOMEBODY. AND YOU'LL SEE SOME OF THE NAMES IN HERE REFLECT THAT. THESE ARE TERRIFIC RECIPES, BUT WE'RE NOT GOING TO JUST TALK ABOUT THE COOKBOOK AND HOW WE GOT THEM, WHAT WE WANT TO DO IS TO GO INTO THE KITCHEN AND SEE SOME OF THESE RECIPES MADE."

Recipe #1: Beef Tornados (Spiedini)

OUTRO (length 00:03 ): Title graphic.

Break 1 (length 00:35 )

Act #2 (length 10:09)
The program reopens on title graphic with animation and music. Chris introduces next guest, Marge Orlando:

Recipe #2: Crepes with chicken broth

OUTRO (length 00:05 ): Title graphic.

Break #2 (length 00:35 )

Act #3 (length 11:04 ):
The program reopens on title graphic with animation and music. Nancy introduces Sheena Jacobs:

Recipe #3: Tortilla Española

OUTRO (length 00:04 ): Title graphic.

Break #3 (length 00:35 )

Act #4 ( 14:32 ):
The program reopens on funding credit: Viewers Like You/Thank You, then title graphic with music. Chris & Nancy open the segment and talk about the program's concept. Chris introduces Suzanne Tiberio and Mary Anne Hilty:

Recipe #4: Eggplant Patties

OUTRO (length 00:04 ): Title graphic.

Break #4 (length 00:35 )

Act #5 ( 10:05 ):
The program reopens on title graphic and music. Nancy introduces Chris Bobbick

Recipe #5: City Chicken Sticks

OUTRO (length 00:03 ): Title graphic.

Break #5 (length 00:35 )

Act #6 ( 09:24 ):
The program reopens with title graphic and music. Nancy introduces next guest, Pepita Jacobs:

Recipe # 6: Cassava Cake

OUTRO (length 00:05 ): Title graphic.

Break #6 (length 00:35 )

Act #7 ( 12:17 ):
The program reopens on funding credit (Viewers Like you/Thank you), then title graphic and intro. Chris and Nancy introduce the next recipe.

Recipe #7: Cheese Cake

OUTRO (length 00:06 ): Title graphic.

Break #7 (length 00:35 )

Act #8 ( 10:46 ):
The program reopens with title graphic and music. Chris introduces Carol Blank and Lois Keenholts

Recipe #8: Bishop's Bread

OUTRO (length 00:06 ): Title graphic.

Break #8 (length 00:35 )

Act #9 ( 11:51 ):
The program reopens with title graphic and music. Chris and Nancy talk about next recipe:

Recipe #9: Pignoli Cookies

OUTRO (length 00:06 ): Title graphic.

Break #9 (length 00:35 )

CREDITS ( 00:40 ): Closing credits over music. WQED Logo, PBS System Cue:

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Title: America’s Home Cooking: Family Favorites (Pledge Event)
NOLA: AMFF 000V1
SoftFeed: Sunday, 02/26/061130-1430/502
Length/Format: 180 minutes approximate, 9 acts with 9 pledge breaks
PROGRAM AVAILABLE TO SIP MEMBER STATIONS ONLY.

Other: Closed Captioned/stereo
Producer: WQED Multimedia, Pittsburgh
Website Information: www.wqed.org

Important Notes:
· There are phone operators in the studio.
· There is one local cutaway option during each break.
· Program content and breaks are closed-captioned.
· There is space throughout each break for a lower-third keying of station graphics.

Fundraising Talent and Celebrity Guests:
Chris Fennimore - Host of America's Home Cooking, Nancy Polinsky - Co Host, Stephanie Matiak - WQED Multimedia, Ted Sohier - WQED FM On-Air Talent

Rights:
· Unlimited releases, beginning March 04, 2006 and expiring March 31, 2009 .
· Any release of this pledge event will constitute a release of the core program.
· PROGRAM AVAILABLE TO SIP MEMBER STATIONS ONLY.

Event Format:
· This 180-minute (TRT: 2:57:43 ) pledge event is built around the core program, America 's Home Cooking: Family Favorites and will consist of 9 Acts with 9 pledge breaks. The final break falls prior to the credits.

Recipes in 1st hour: 1. Spiedini, 2. Scrippelles (Crepes), 3. Tortilla Espanola (Spanish Omelet)

Recipes in 2nd hour: 4. Eggplant Patties, 5. City Chicken Sticks, 6. Cassava Cake

Timings:

Format Rundown

Reel 1 of 2

Act One: (duration 13:06 )
Break One: (duration 08:30 )
Local Opt Out Dissolve to black @ 01:19:05 to 01:21:06 (approx. 2:00 long)

Act Two: (duration 10:07 )
Break Two: (duration 07:58 )
Local Opt Out Dissolve to black @ 01:37:12 to 01:39:12 (approx. 2:00 long)

Act Three: (duration 11:03 )
Break Three (duration 09:04 )
Local Opt Out Dissolve to black @ 01:57:15 to 01:59:15 (approx. 2:00 long)

Act Four: (duration 14:31 )
Break Four: (duration 08:00 )
Local Opt Out Dissolve to black @ 02:19:48 to 02:21:48 (approx. 2:00 long)

Act Five: (duration 10:05 )
Break Five: (duration 09:10 )
Local Opt Out Dissolve to black @ 02:39:00 to 02:41:00 (approx. 2:00 long)

Act Six: (duration 09:22 )
Break Six (duration 09:05 )
Local Opt Out Dissolve to black @ 02:57:26 to 02:59:26 (approx. 2:00 long)

Reel 2 of 2

Act Seven: (duration 12:14 )
Break Seven: (duration 07:22 )
Local Opt Out Dissolve to black @ 03:17:08 to 03:19:09 (approx. 2:00 long)

Act Eight: (duration 10:45 )
Break Eight: (duration 07:21 )
Local Opt Out Dissolve to black @ 03:35:21 to 03:37:22 (approx. 2:02 long)

Act Nine: (duration 11:48 )
Break Nine: (duration 07:32 )
Local Opt Out Dissolve to black @ 03:54:32 to 03:56:33 (approx. 2:01 long)

Credits, WQED Logo, PBS System Cue: (duration 00:40 )

Total Run Time: 2:57:43

Added Detail for each pledge break:
BREAK #1 (Length: 08:30 )
01:13:06 Intro with Stephanie - relates to program - call to action
01:14:01 $60 membership level - still
01:14:35 $100 membership level - still
01:14:58 $150 membership level - still
01:15:04 $200 membership level - still
01:15:22 Ted - relates to recipes included in cookbook
01:16:39 Call to action & why pledge
01:17:17 Food tasting, why pledge and mission pitch
01:19:00 Call to action & comments on recipes

01:19:05 Local Opt Out begins
01:19:06 Premium roll-in - additional tittles
01:19:51 Pitch by Nancy
01:21:06 Local Opt Out Ends

01:21:07 Basic membership, review levels, call to action.
01:21:35 End of break

BREAK #2 (Length 07:58 )
01:31:42 Intro with Stephanie - Call to action, & reviews premium levels
01:33:16 Additional available title - still & info
01:33:49 Ted talks about recipes - call to action - why pledge
01:35:17 Food tasting, relates to book (recipes as treasures), call to action

01:37:12 Local Opt Out starts
01:37:13 Premium roll-in - all levels
01:37:58 Public television pitch by Chris, importance of membership
01:39:12 Local Opt Out ends

01:39:13 Mission pitch, call to action
01:39:40 End of break

BREAK #3 (Length 09:04 )
01:50:43 Intro with Stephanie, call to action, PBS mission
01:51:54 Review premium levels
01:53:02 Food tasting, Ted talks about recipes - call to action, how to pledge
01:55:57 Stephanie - mission pitch, importance of pledging
01:56:42 $60 levels, calls to action

01:57:15 Local Opt Out begins
01:57:16 Premium roll-in all levels
01:58:01 Pitch by Nancy , calls to action
01:59:15 Local Opt Out ends

01:59:17 Stephanie - relates to book,
01:59:47 End of break

BREAK #4 (Length 08:00 )
02:14:19 Intro with Stephanie, calls to action, why pledge - relates to cookbook
02:15:24 Membership levels & additional titles
02:16:39 Ted talks about cookbook, talks about "thanks you gifts" concept
02:15:32 Food tasting,

02:19:48 Local Opt Out begins
02:19:49 Premium Roll-in - all levels
02:20:34 PBS Mission pitch by Chris
02:21:48 Local Opt Out ends

02:21:49 Call to action,
02:22:18 End of break

BREAK #5 (Length 09:10 )
02:32:23 Intro with Stephanie - relates to cookbook - why pledge
02:33:25 Membership levels - call to action
02:34:45 Food tasting with Ted and Nancy, calls to action, relates to cookbook
02:36:05 Why pledge, programming pitch, recap levels

02:36:56 Basic membership, PBS pitch, review levels
02:38:14 Chris and Stephanie - relates to book/recipes

02:39:00 Local Opt Out begins
02:39:00 Premium roll-in - all levels
02:39:46 Mission pitch by Nancy , why pledge
02:41:00 Local Opt Out ends

02:41:01 Stephanie, additional gift, call to action
02:41:34 End of break

BREAK #6 (Length 09:05 )
02:50:55 Stephanie - relates to recipes & $60 level
02:51:43 Membership info & levels
02:52:42 Ted talks about recipes, calls to action
02:54:27 Premium recap, why pledge
02:54:50 Stephanie - why pledge, Chris- relates to book, membership pitch

02:57:26 Local Opt Out begins
02:57:27 Premium roll-in - all levels
02:58:14 Mission pitch & call to action
02:59:26 Local Opt Out ends

02:59:27 Comments on recipes - cookbook & levels review

03:00:00 End of break

REEL II

BREAK #7 (Length 07:22 )
03:12:15 Intro to break - review membership levels, relates to cookbook
03:13:59 Ted talks about recipes, call to action, mission pitch
03:15:37 Food tasting, relates to recipes, membership levels

03:17:08 Local Opt Out begins
03:17:09 Premium roll-in - all levels
03:17:56 Why pledge pitch, mission, call to action
03:19:09 Local Opt Out ends

03:19:10 Why pledge
03:19:38 End of break

BREAK #8 (Length 07:21 )
03:30:21 Intro to break - relates to program and cookbook
03:31:09 Membership levels (graphics) & call to action
03:32:30 Food tasting with Ted & Chris. Relates to cookbook.
03:34:27 Stephanie - relates to cookbook, recap membership levels

03:35:21 Local Opt Out begins
03:35:22 Premium roll-in
03:36:08 Mission pitch, why pledge, & Call to action
03:37:22 Local Opt Out ends

03:37:23 Relates books and membership levels
03:37:43 End of break

BREAK #9 (Length 07:32 )
03:49:32 Intro to break - why pledge, how to pledge
03:50:39 Ted - relates to cookbook, call to action
03:52:14 Relates to cookbook, food tasting, call to action

03:54:32 Local Opt Out begins
03:54:33 Premium roll-in - all levels
03:55:18 PBS pitch
03:56:33 Local Opt Out ends

03:56:37 Last opportunity to pledge. Relates to companion cookbook, call to action
03:57:03 End of break

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Audience Composition:

• Pledgers will be mainly women (about 83%), with the largest group 65+
• The program should appeal to younger women as well, they just tend not to pledge as much
• The education levels here are in the 36% college range, so it is a cuppa joe offer
• Mainly Caucasian pledgers, but good representation of African Americans as well

Premiums Offered:
America 's Home Cooking: Family Favorites
America 's Home Cooking: Casseroles
America 's Home Cooking: Comfort Food
America 's Home Cooking: Crockpot

Suggested Premium levels:
$60 Companion Book - Family Favorites
$100 2 cookbook titles (listed above)
$150 3 cookbook titles (listed above)
$200 4 cookbook titles (listed above)

Cookbook Titles Available for this program:
America 's Home Cooking: Family Favorites
America 's Home Cooking: Casseroles
America 's Home Cooking: Comfort Food
America 's Home Cooking: Crockpot

Premiums offered for this program:

Exact Title of Premium: America's Home Cooking: Family Favorites

Click above for larger image

Description of premium content:
These are the recipes a family treasures and are passed down from generation to generation from holidays and birthdays to homecomings and reunions. They are the ones our families clamor for and they connect us to our own past and our cultural heritage. This accompanying cookbook of the American Home Cooking series is "hearth warming" and includes recipes for everything from soups and appetizers to salads, main courses and desserts.

Paperback Spiral-bound 227 pages, approximately 210 recipes

Exact Title of Premium: America’s Home Cooking:Comfort Food

Click above for larger image

Description of premium content:
This amazing collection of many recipes runs the gamut from hearth-warming soups and stews to sinful chocolate concoctions. People find comfort in memories of childhood favorites and shared ethnic traditions, and both are well represented here -- from Macaroni and Cheese to hamburger skillet dinners to Stuffed Cabbage Soup and potato casseroles. These are simple recipes that gather the family into the kitchen to share the soothing effect of food made with love.

Paperback Spiral-bound approximately 150 pages

Suggested Retail Price: $14.95
Station Cost: $8.50
Exclusivity: No longer exclusive

ALL OTHER ORDERING INFORMATION IS THE SAME AS FAMILY FAVORITES

Exact Title of Premium: America’s Home Cooking: Casseroles

Click above for larger image

Description of premium content:
All across America, people gather together around casseroles and covered dishes to share family and fellowship. People relish the chance to share their favorite and sometimes famous recipes with one another. This latest edition in the AMERICA'S HOME COOKING cookbook library features more than one hundred of the best casseroles and covered dish recipes. Recipes featured on the program from the cookbook include: Eggplant Parmesan, Lamb Curry, Ham and Potato Hash Casserole, Chicken Divan, Chicken Adobo Over Rice, Hot Chicken Salad, Polish Sausage Casserole, Cheese-Shrimp Casserole, and Porcini Risotto Casserole.

Paperback Spiral-bound 118 pages, over 100 recipes

Suggested Retail Price: $14.95
Station Cost: $10.00
Exclusivity: No longer exclusive

ALL OTHER ORDERING INFORMATION IS THE SAME AS FAMILY FAVORITES

Exact Title of Premium: America’s Home Cooking: Crock Pot

Click above for larger image

Description of premium content:
Wouldn't we all like to come from work and find a hot, hearty and delicious home-cooked meal waiting for us? That's what Crock-Pot cooking can provide and why it is a cooking method that is so popular with working families.

From the America 's Home Cooking Series comes another batch of delicious and easy-to-make recipes featuring everything from appetizers and side dishes to main courses and desserts.

This cookbook includes approximately 150 crock pot recipes, including all of the recipes featured on the program hosted by Chris Fennimore: Brown's "Boy Scout" Beans, Crock-Pot Spinach Casserole, Italian Wedding Soup, 4 Porks and Kraut with Dirty Mashed Potatoes, Crock-Pot Reuben Pizza, Liquid Lasagna, Luscious Chicken Curry, Apple Crisp and Chocolate Mess Dessert.

There are Crock-Pots in nearly every home in America . This cookbook is the perfect reason for people to drag them out from the closet or basement and start making simply delicious meals that practically cook themselves.

Suggested Retail Price: $14.95
Station Cost: $10.00
Exclusivity: No longer exclusive

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For additional program information, please contact:

Janine Hovanec
Manager of Client and Distribution Services
WQED Multimedia
4802 Fifth Avenue
Pittsburgh , PA 15213
Phone 412-622-1395
Fax 412-622-1309
Email stationrelations@wqed.org

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