America's Home Cooking: Crock Pots<< Back to Index

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Program Title: America’s Home Cooking: Crock Pots

National Release Date: March 1, 2003

Rights Period: Unlimited PTV releases 3/1/03 thru 3/31/06

Description of the Program:
New and old family favorites are now served! Crock-Pots are making a comeback in America's kitchens. The convenience and ease of cooking with a Crock-Pot is the focus in this latest installment of America's Home Cooking: Crock Pots. The program reveals that cooking in a Crock-Pot goes beyond casseroles. From appetizers to side dishes, main dishes to desserts – almost anything can be done in a slow cooker.

Chris Fennimore, Host of America's Home Cooking comments, "Everyone's got one of these crock pots stashed in a closet or basement. Now there's incentive to dust them off and start making delicious meals that will please your family and save you time."

Visit our Press page to download a Press Release and Photos

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Title: America’s Home Cooking: Crock Pots (Pledge Event)
NOLA: AHCR 000V1
Length/Format: 180 minutes approximate, nine pledge breaks
Rights: Unlimited releases, beginning March 1, 2003 and expiring March 31, 2006
AVAILABLE TO SIP MEMBER STATIONS ONLY
Other: Close Captioned/stereo
Producer: WQED Multimedia, Pittsburgh
Website Information: www.wqed.org

Softfeed: Saturday, February 8, 2003 1300-1600/502

Segment Timings:

ACT # 1 13:55
BREAK #1 7:25
ACT # 2 8:36
BREAK #2 7:03
ACT # 3 14:43
BREAK #3 8:18
ACT # 4 15:31
BREAK #4 8:32
ACT # 5 10:17
BREAK #5 8:31
ACT # 6 8:16
BREAK #6 8:53
ACT # 7 14:58
BREAK #7 7:22
ACT # 8 10:44
BREAK #8 7:22
ACT # 9 11:13
BREAK #9 7:51

TOTAL RECORD LENGHT: 2:59:30

Description:
Wouldn’t we all like to come from work and find a hot, hearty and delicious home cooked meal waiting for us? That’s what crock pot cooking can provide and why it is a cooking method that is so popular with working families. The program gathered together over 100 recipes for everything from appetizers and side dishes to main courses and desserts that can be made in a slow cooker with simple ingredients and little effort. Chris Fennimore and co-host Nancy Polinsky start with an appetizer called “Liquid Lasagna” that can be used as a hot dip on toasted bread slices, a topping for pizza or even a hot salad.

Corned beef, Swiss cheese and sauerkraut are the classic flavors of the Reuben Sandwich and they combine for another party dip or topping. Soups are slow cooked to perfection in a Crock-Pot and Nancy demonstrates Italian Wedding Soup with tiny meatballs, chicken and greens. A simple Chicken Curry that is filled with exotic flavor represents ethnic favorites.

Another guest makes a spinach casserole that will please finicky eaters and we even have a Boy Scout leader who shows us how to make a camp favorite in a Crock-Pot. The heartiest dish of all is a four pork casserole that will take the chill off the coldest night of the year and fill kitchens with irresistible aromas. We also show two mouth-watering desserts a warm, chocolate lovers cake and an apple crisp.

The program runs three hours in total with convenient break points exactly on-the-hour so they can be run as three separate one hour programs. The format is the same as other AMERICA’S HOME COOKING. The cooking segments are from 8-14 minutes in length followed by a 7-8 minute pledge break. The last 30 seconds of the break is a premium roll-in so you can easily expand the break with local content before returning to the next cooking segment or you run it as a seamless virtual event.

The content is very accessible to a wide audience. That may account for its enormous success when it ran locally on WQED last March. Even though this was the 46th of their cooking marathons, CROCK POTS was the most successful of their local cooking shows with over $100,000 pledged on the first day of its airing.

There are Crock-Pots in nearly every home in America. This program and cookbook are the perfect impetus for people to drag them out from closet or basement and start making simply delicious meals that practically cook themselves.

On-air Pledge Talent:
Chris Fennimore, WQED Producer and Host of America’s Home Cooking Series
Nancy Polinsky, co-host
Stephanie Matiak, WQED

On-Air Talent Tips
· Enthusiastic cook!
· A woman 50+ is the best audience match
· Casual dress

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Audience Composition:
· Pledgers will be mainly women (about 83%), with the largest group 65+
· The program should appeal to younger women as well, they just tend not to pledge as much
· The education levels here are in the 35% college range, so it is a cuppa joe offer
· Mainly Caucasian pledgers, but good representation of African Americans as well

Most Opportune times to reach the likely audience:
· Your station’s regular cooking block
· Weekend daytime

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Premiums Offered:
America’s Home Cooking: Crock Pot
America’s Home Cooking: Cookies
America’s Home Cooking: Comfort Food
America’s Home Cooking: Italian
America’s Home Cooking: Potato

Suggested Premium levels:
$60 Choice of any 1 Cookbook title (listed above)
$100 Choice of any 2 Cookbook titles (listed above)
$150 Choice of any 3 Cookbook titles (listed above)

Premiums offered for this program:

Exact Title of Premium: America’s Home Cooking: Crock Pot

Click above for print quality image

Description of premium content:
Wouldn't we all like to come from work and find a hot, hearty and delicious home-cooked meal waiting for us? That's what Crock-Pot cooking can provide and why it is a cooking method that is so popular with working families.
From the America's Home Cooking Series comes another batch of delicious and easy-to-make recipes featuring everything from appetizers and side dishes to main courses and desserts.
This cookbook includes approximately 150 crock pot recipes, including all of the recipes featured on the program hosted by Chris Fennimore: Brown's "Boy Scout" Beans, Crock-Pot Spinach Casserole, Italian Wedding Soup, 4 Porks and Kraut with Dirty Mashed Potatoes, Crock-Pot Reuben Pizza, Liquid Lasagna, Luscious Chicken Curry, Apple Crisp and Chocolate Mess Dessert.
There are Crock-Pots in nearly every home in America. This cookbook is the perfect reason for people to drag them out from the closet or basement and start making simply delicious meals that practically cook themselves.

Suggested Retail Price: $14.95
Station Cost: $10.00
Exclusivity: Exclusive to PTV stations from 3/1/03 thru 9/1/03
Sample Availability: Stations can order samples at station cost after 2/17/03
Sleeve Availability, date available: 2/17/03
Product Availability: 2/17/03
Delivery Time: 6 – 8 weeks from receipt of order
No Minimum Order
Shipping & Handling: UPS Ground by weight
**S&H not included in station cost**
Terms: Net 30 Days
Preferred Method of placing Orders: Fax
Contact for Premium Orders and Samples:
Mary Ann Yuhaschek
WQED Multimedia
4802 Fifth Avenue Pittsburgh, PA 15213
phone 412-622-1307
fax 412-622-1309
email myuhaschek@wqed.org

Exact Title of Related Premium Item: America’s Home Cooking: Cookies

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Description of premium content:
When it comes to desserts, a cook is never short of options. Cakes, pies and ice cream are always a hit, but nothing comes close to a cookie in the sweet treats category. Cookies are pleasing to everybody, simple to make and the choices (chocolate, peanut better, nuts, icing) are endless. It's no wonder so many people cherish memories of making cookies from their childhood and carry on the tradition with their families through generations. This cookbook contains the best-loved family cookie recipes featured on the three-hour pledge event hosted by WQED's own Chris Fennimore.
Approximately 100 additional recipes not featured in the program are included in this cookbook. Ethnic Greek cookies, a Snickers Bar cookie and an elegant Vienna Tart with apricot filling are only a few delicious examples of the recipes found inside this book.

Soft cover, spiral bound, 122 pages, published November 2002.

Suggested Retail Price: $14.95
Station Cost: $10.00
Exclusivity: Exclusive to PTV stations until 5/31/03

ALL OTHER ORDERING INFORMATION IS THE SAME AS CROCK POT

Exact Title of Premium: America’s Home Cooking: Comfort Food

Click above for print quality image

Description of premium content:
This amazing collection of many recipes runs the gamut from hearth-warming soups and stews to sinful chocolate concoctions. People find comfort in memories of childhood favorites and shared ethnic traditions, and both are well represented here -- from Macaroni and Cheese to hamburger skillet dinners to Stuffed Cabbage Soup and potato casseroles. These are simple recipes that gather the family into the kitchen to share the soothing effect of food made with love. Soft cover, 150 pages

Suggested Retail Price: $14.95
Station Cost: $8.50
Exclusivity: Exclusive to PTV stations until 3/1/05

ALL OTHER ORDERING INFORMATION IS THE SAME AS CROCK POT

Exact Title of Premium: America’s Home Cooking: Italian

Click above for print quality image

Description of premium content:
This wonderful collection is packed with Italian favorites from Antipasto to Zucchini. These are the tried and true recipes of home cooks who have been generous enough to share with us their treasured family secrets on how to make such favorites as Chicken Cacciatore, Italian Wedding Soup and Tiramisu. Everything from Bacala to Biscotti, and dozens of pasta dishes in between, it's all contained here in this tribute to Italian home cooking.

Soft cover, 176 pages

Suggested Retail Price: $14.95
Station Cost: $8.50
Exclusivity: Exclusive to PTV stations until 3/1/05

ALL OTHER ORDERING INFORMATION IS THE SAME AS CROCK POT

Exact Title of Premium: America’s Home Cooking: Potato

Click above for print quality image

Description of premium content:
Fried, baked, boiled and mashed, the humble potato is America's favorite vegetable. This collection of wonderful recipes will make sure you have an endless list of ways to prepare your spuds. There are potato casseroles, salads, gratins and soups of all kinds. There are even desserts like Classic Sweet Potato Pie and Potato Candy. Red potatoes, new potatoes, Idahos and Russets, this collection pays tribute to them all and the wholesome comfort they provide.

Softcover, 150 pages

Suggested Retail Price: $14.95
Station Cost: $8.50
Exclusivity: Exclusive to PTV stations until 3/1/05

ALL OTHER ORDERING INFORMATION IS THE SAME AS CROCK POT

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For additional program information, please contact:

Keyola Panza
Manager of Station Relations
WQED Multimedia
4802 Fifth Avenue
Pittsburgh, PA 15213
Phone 412-622-1395
Fax 412-622-1309
Email stationrelations@wqed.org

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