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GENERAL INFORMATION

America's Home Cooking: Cookies<< Back to Index

General Info | Pledge Event | Audience | Premium | Contact

General Program Information

Exact Program Title: America’s Home Cooking: Cookies

National Release Date: November 30, 2002

Rights Period: Unlimited PTV releases during the period beginning November 30, 2002 and expiring December 31, 2005

Description of the Program:
When it comes to desserts, a cook is never short on options. Cakes, pies, and ice cream are always a hit, but nothing comes close to a cookie in the sweet treats category. Cookies are pleasing to everybody, simple to make and the choices – chocolate, peanut butter, nuts, icing – are endless. It’s no wonder so many people cherish memories of making cookies from their childhood and carry on the tradition with their families through generations.


America’s Home Cooking: Cookies Pledge Event captures the love affair we all have with these delicious desserts. This three-hour pledge event will invit your viewers and their taste buds into our kitchen for recipes like ethnic Greek cookies, a Snickers bar cookie sure to delight the kids and an elegant Vienna Tart with apricot filling. Host Chris Fennimore will demonstrate a mouth-watering assortment of cookies along with co-host Nancy Polinsky and their guests, home cooks, who share their families’ best-loved cookie recipes with the audience.

Visit our Press page to download a Press Release and Photos

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Pledge Event Information

Title: America’s Home Cooking: Cookies (Pledge Event)
NOLA:
AHCO 000V1
Length/Format:
180 minutes approximate, nine pledge breaks
Rights:
Unlimited releases, beginning November 30, 2002 and expiring December 31, 2005
AVAILABLE TO SIP MEMBER STATIONS ONLY
Other:
Close Captioned/stereo
Producer:
WQED Multimedia, Pittsburgh
Website Information:
www.wqed.org

Softfeed: Saturday, November, 9 1300-1600/502

Segment Timings:
Format Rundown

Reel I
Segment One: (duration 13:45)
Break One: (duration 07:05)

Segment Two: (duration 11:18)
Break Two: (duration 07:16)

Segment Three: (duration 13:45)
Break Three (duration 06:39)

Segment Four: (duration 14:04)
Break four: (duration 07:07)

Segment Five: (duration 12:28)
Break Five: (duration 06:56)

Segment Six: (duration 12:10)
Break Six (duration 06:40)

Reel II
Segment Seven (duration 14:24)
Break Seven (duration 07:01)

Segment Eight (duration 12:15)
Break Eight (duration 07:10)

Segment Nine (duration 11:52)
Break Nine (duration 06:48) *VLY+system cue run :16 following last break

Please note that this program does not have production credits.

Total Run Time of program segments: 2:58:59

On-air Pledge Talent:
Chris Fennimore, WQED Producer and Host of America’s Home Cooking Series
Nancy Polinsky, co-host

On-Air Talent Tips
· Enthusiastic cook of either gender aged 30 - 50
· Secondary Talent: A down to earth female aged 36 – 49, casually dressed with enthusiasm and knowledge about baking

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Audience Demographics

Audience Composition:
· Pledgers will be mainly women (about 83%), with the largest group 65+
· The program should appeal to younger women as well, they just tend not to pledge as much
· The education levels here are in the 35% college range, so it is a cuppa joe offer
· Mainly Caucasian pledgers, but good representation of African Americans as well

Most Opportune times to reach the likely audience:
· Your station’s regular cooking block
· Weekend daytime

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Premium Information

Premiums Offered:
America’s Home Cooking: Cookies
America’s Home Cooking: Comfort Food
America’s Home Cooking: Italian
America’s Home Cooking: Potato

Suggested Premium levels:
$60 Choice of any 1 Cookbook title (listed above)
$100 Choice of any 2 Cookbook titles (listed above)
$150 Choice of any 3 Cookbook titles (listed above)

Premiums offered for this program:


Click above for print quality image

Description of premium content:
When it comes to desserts, a cook is never short of options. Cakes, pies and ice cream are always a hit, but nothing comes close to a cookie in the sweet treats category. Cookies are pleasing to everybody, simple to make and the choices (chocolate, peanut better, nuts, icing) are endless. It's no wonder so many people cherish memories of making cookies from their childhood and carry on the tradition with their families through generations. This cookbook contains the best-loved family cookie recipes featured on the three-hour pledge event hosted by WQED's own Chris Fennimore.
Approximately 100 additional recipes not featured in the program are included in this cookbook. Ethnic Greek cookies, a Snickers Bar cookie and an elegant Vienna Tart with apricot filling are only a few delicious examples of the recipes found inside this book.

Soft cover, spiral bound, 122 pages, published November 2002.

Suggested Retail Price: $14.95
Station Cost: $10.00 (includes Fulfillment)
Exclusivity: Exclusive to PTV stations until 5/31/03
Delivery Time: 6 – 8 weeks from receipt of order
No Minimum Order
Shipping & Handling: UPS Ground by weight
**S&H not included in station cost**
Terms: Net 30 Days
Preferred Method of placing Orders: Fax
Contact for Premium Orders and Samples:
Mary Ann Yuhaschek
WQED Multimedia
4802 Fifth Avenue Pittsburgh, PA 15213
phone 412-622-1307
fax 412-622-1309
email myuhaschek@wqed.org


Exact Title of Related Premium: America’s Home Cooking: Comfort Food


Click above for print quality image

Description of premium content:
This amazing collection of many recipes runs the gamut from hearth-warming soups and stews to sinful chocolate concoctions. People find comfort in memories of childhood favorites and shared ethnic traditions, and both are well represented here -- from Macaroni and Cheese to hamburger skillet dinners to Stuffed Cabbage Soup and potato casseroles. These are simple recipes that gather the family into the kitchen to share the soothing effect of food made with love.

Soft cover, 150 pages

Suggested Retail Price: $14.95
Station Cost: $8.50
Exclusivity: Exclusive to PTV stations until 3/1/05

ALL OTHER ORDERING INFORMATION IS THE SAME AS COOKIES

Exact Title of Premium: America’s Home Cooking: Italian


Click above for print quality image

Description of premium content:
This wonderful collection is packed with Italian favorites from Antipasto to Zucchini. These are the tried and true recipes of home cooks who have been generous enough to share with us their treasured family secrets on how to make such favorites as Chicken Cacciatore, Italian Wedding Soup and Tiramisu. Everything from Bacala to Biscotti, and dozens of pasta dishes in between, it's all contained here in this tribute to Italian home cooking.

Soft cover, 176 pages

Suggested Retail Price: $14.95
Station Cost: $8.50
Exclusivity: Exclusive to PTV stations until 3/1/05

ALL OTHER ORDERING INFORMATION IS THE SAME AS COOKIES

Exact Title of Premium: America’s Home Cooking: Potato


Click above for print quality image

Description of premium content:
Fried, baked, boiled and mashed, the humble potato is America's favorite vegetable. This collection of wonderful recipes will make sure you have an endless list of ways to prepare your spuds. There are potato casseroles, salads, gratins and soups of all kinds. There are even desserts like Classic Sweet Potato Pie and Potato Candy. Red potatoes, new potatoes, Idahos and Russets, this collection pays tribute to them all and the wholesome comfort they provide.

Softcover, 150 pages

Suggested Retail Price: $14.95
Station Cost: $8.50
Exclusivity: Exclusive to PTV stations until 3/1/05

ALL OTHER ORDERING INFORMATION IS THE SAME AS COOKIES

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Contact Information 

For additional program information, please contact:

Keyola Panza
Manager of Station Relations
WQED Multimedia
4802 Fifth Avenue
Pittsburgh, PA 15213
Phone 412-622-1395
Fax 412-622-1309
Email stationrelations@wqed.org

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