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Title:
America’s Home Cooking: Comfort Food (Pledge Event)
NOLA: AHCC 000V3
Length/Format: 180 minutes approximate, 9 Acts
with 9 pledge breaks
AVAILABLE TO SIP MEMBER STATIONS ONLY
Other: Closed Captioned/stereo
Producer: WQED Multimedia, Pittsburgh
Website Information: www.wqed.org
Softfeed: Sunday,
July 17, 2005, 1030 – 1400 / 503
Important Notes:
· There are phone operators in the studio.
· Acts and breaks are captioned.
· There is space throughout each break for a lower-third keying
of station graphics.
· There are no Local Opt Outs.
Fundraising
Talent and Celebrity Guests:
· Chris Fennimore – Host of America’s Home Cooking, Nancy
Polinsky – Co Host of America’s Home Cooking and Stephanie Matiak – WQED
Multimedia
Rights:
· Unlimited releases, beginning August 01, 2005 and expiring August 31,
2008. Any release of this pledge event will constitute a release of the core
program. PROGRAM AVAILABLE TO SIP MEMBER STATIONS ONLY.
Event Format:
·
This 180-minute (TRT: 2:56:24) pledge event is built around the
core program, America’s Home Cooking: Comfort Food and will
consist of 9 Acts with 9 pledge breaks. The final break falls prior
to the credits.
Recipes in 1st hour: 1. Pasta with Squash, 2.Turkey Chili, 3.
Danish Dumplings
Recipes
in 2nd hour: 4. Blockhouse Café Mushroom Meat Loaf,
5. Peaches and Cream, 6. Coffeecake
Recipes in 3rd hour: 7. Stuffed Cabbage Soup, 8. Gnocchi with
Cottage cheese and bacon, 8. Stuffed Pork Chops with sweet potato
gravy.
Timings:
Reel 1 of 2
Act One: (duration 12:00)
Break One: (duration 07:58)
Act Two: (duration 14:29)
Break Two: (duration 07:12)
Act Three: (duration10:44)
Break Three (duration 07:24)
Act Four: (duration 14:53)
Break Four: (duration 04:40)
Act Five: (duration 12:22)
Break Five: (duration 07:59)
Act Six: (duration 15:37)
Break Six (duration 04:31)
Reel 2 of 2
Act Seven: (duration 12:07)
Break Seven: (duration 05:45)
Act Eight: (duration 10:13)
Break Eight: (duration 07:58)
Act Nine: (duration 14:57)
Break Nine: (duration 05:23)
Credits, WQED Logo, PBS System Cue: (duration 00:12)
Total Run Time: 2:56:24
Added Detail for each pledge break
Break 1
Intro to break by Stephanie – Relates to book 01:12:00
$60 Level - still & info 01:12:16
Mission pitch & Call to action 01:13:04
$100 Level – 2 cookbooks – call to action 01:13:44
Food tasting segment – relates to recipe 01:14:27
Nancy – Why pledge – call to action 01:15:47
Premium stills – all levels 01:16:38
Why pledge – membership pitch 01:17:06
Chris & Nancy – Relates to program 01:18:06
How to pledge 01:19:08
Break 2
Intro to break – why pledge 01:34:27
Relates to cookbook & premium levels 01:35:01
Nancy – relates to program & why pledge + review levels
01:35:30
Call to action 01:36:08
Food tasting – chili 01:36:22
Review recipes – call to action 01:37:12
Nancy – membership in public TV 01:37:42
Review – all levels 01:38:36
Stephanie – PTV pitch – why pledge – call to
action 01:39:02
Concept of comfort food – why pledge - mission pitch 01:39:55
Review levels – call to action 01:40:58
End of break 01:41:38
Break 3
Intro to break – why pledge – call to action 01:52:23
Review levels 01:53:00
Why pledge – mission pitch 01:53:27
Membership levels 01:54:31
Relates to program – call to action 01:54:55
Importance of viewer’s support to PTV 01:55:53
Mission pitch – call to action – how to pledge 01:57:01
Stills- all levels 01:57:37
Call to action 01:57:52
End of break 01:59:46
Break 4
Intro to break – become a member 02:14:39
Relates to recipes & levels 02:15:44
Mission pitch & call to action 02:15:44
Food tasting – meat loaf 02:16:48
Call to action 02:17:59
Why pledge & call to action 02:18:20
End of break 02:19:20
Break 5
Intro to break – mission pitch 02:31:43
Call to action – review levels 02:32:13
Importance of PTV in the community – why pledge 02:32:42
Food tasting – peaches & cream – comments on comfort
food 02:34:03
Why pledge – become a member 02:35:44
Membership levels 02:36:48
Why pledge – concept of premiums 02:37:57
End of break 02:39:41
Break 6
Intro to break – relates to program 02:55:18
PTV pitch – call to action 02:56:17
Call to action – membership levels 02:57:24
Why pledge 02:58:15
Membership levels 02:59:28
End of break 02:59:50
Break 7
Intro to break – relates to program 03:12:07
Mission pitch – review levels 03:13:14
Call to action – how to pledge 03:14:58
Relates to program 03:15:59
How to pledge – review levels 03:17:01
Break 8
Intro to break – relates to program 03:28:00
PBS pitch - & the viewer 03:29:05
Food tasting – Gnocchi with cottage cheese and bacon 03:30:12
Membership Levels 03:31:11
PTV pitch – quality television 03:31:50
Review levels 03:32:46
Relates to cooking programs – how to pledge 03:33:11
Relates to program 03:34:03
Levels 03:35:20
End of break 03:36:05
Break 9
Intro to break – Call to action 03:51:01
$60 level still 03:51:36
Call to action – why pledge 03:52:03
Premium levels – all levels 03:53:06
Relates to recipes & call to action 03:53:32
Call to action – why pledge 03:54:46
Review levels 03:55:44
End of break 03:56:22
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