|
Title: America’s Home Cooking: Casseroles & Covered Dishes (Pledge Event)
NOLA: HCCA V1
Length/Format: 180 minutes approximate, nine pledge breaks
Rights:
· Unlimited releases, beginning March 6, 2004 and expiring March 31, 2007. Any release of this pledge event will constitute a release of the core program.
PROGRAM AVAILABLE TO SIP MEMBER STATIONS ONLY.
Other: Close Captioned/stereo
Producer: WQED Multimedia, Pittsburgh
Website Information: www.wqed.org
Softfeed: Sunday, 02/29/04 1630-1830/502
Event Format:
· This 180-minute (TRT: 2:56:34) pledge event is built around the core program, America's
Home Cooking: Casseroles and Covered Dishes and will consist of 9 program Acts
(approximately 10-14 minutes of content each) with 9 breaks.
· The final pledge break on this program occurs prior to credits.
Format Rundown:
Reel 1 of 2
Act One: (duration 12:17)
Break One: (duration 07:45)
Local Opt Out Dissolve to black @ 01:16:56 to 01:18:57 (approx. 2:00 long)
Act Two: (duration 11:39)
Break Two: (duration 07:49)
Local Opt Out Dissolve to black @ 01:35:46 to 01:37:47 (approx. 2:00 long)
Act Three: (duration 12:00)
Break Three (duration 07:44)
Local Opt Out Dissolve to black @ 01:56:19 to 01:58:20 (approx. 2:00 long)
Act Four: (duration 13:02)
Break Four: (duration 07:02)
Local Opt Out Dissolve to black @ 02:16:09 to 02:18:10 (approx. 2:00 long)
Act Five: (duration 11:28)
Break Five: (duration 08:03)
Local Opt Out Dissolve to black @ 02:35:28 to 02:37:30 (approx. 2:00 long)
Act Six: (duration 12:57)
Break Six (duration 07:24)
Local Opt Out Dissolve to black @ 02:55:41 to 02:57:42 (approx. 2:00 long)
Reel 2 of 2
Act Seven: (duration 10:25)
Break Seven: (duration 07:56)
Local Opt Out Dissolve to black @ 03:13:45 to 03:15:46 (approx. 2:00 long)
Act Eight: (duration 09:41)
Break Eight: (duration 07:53)
Local Opt Out Dissolve to black @ 03:31:19 to 03:33:20 (approx. 2:00 long)
Act Nine: (duration 13:23)
Break Nine: (duration 07:32)
Local Opt Out Dissolve to black @ 03:52:16 to 03:54:17 (approx. 2:00 long)
Credits, WQED Logo, PBS System Cue: (duration 00:34)
Total Run Time: 2:56:34
Added Detail for each pledge break:
BREAK #1:
Intro with Stephanie & Ted - Relates to program 1:12:16
$60. Level-Premium graphic - Companion cookbook 1:13:01
Ted & Chris 1:13:39
· Relates to recipes 1:13:54
· $60 premium graphic & information 1:14:28
· Call to Action 1:14:44
$100 Level - premium graphic-2 cookbooks of your choice 1:15:08
$150 Level - premium graphic-3 cookbooks of your choice 1:15:24
$200 Level - premium graphic-4 cookbooks of your choice 1:15:33
Stephanie - relates to cookbook 1:15:42
Call to Action 1:16:38
Reviews cookbook titles 1:16:47
LOCAL OPT OUT begins - Fade to black 1:16:56
· Premium roll-in - All levels 1:16:58
· Chris - why pledge 1:17:48
· LOCAL OPT OUT ends - Fade to black 1:18:57
Ted & Stephanie - relates to cookbook 1:18:58
$150 level-premium graphic 1:19:36
Become a member - Call to Action 1:19:52
Break #2
Intro with Stephanie - Relates to program & Thank you gifts 1:31:41
Ted - relates to book & art of cooking 1:33:04
Premium graphics - All levels 1:33:53
Stephanie & Nancy 1:34:20
· Pitches cookbook & tastes food 1:34:48
LOCAL OPT OUT begins - Fade to black 1:35:46
· VTR Premium Roll In - All Levels 1:35:48
· Nancy pitches - mission 1:36:36
· Local Opt Out ends - Fade to black 1:37:47
Stephanie & Ted - Call to Action 1:37:49
· Relates to book 1:38:28
· Call to Action 1:39:25
End of break 1:39:28
Break # 3
Open with Stephanie - Relates to program & cookbook 1:51:30
· Call to Action - Celebrate Diversity 1:51:58
· Premium graphics - All levels 1:52:03
Ted pitches - Why pledge/call to action 1:53:00
· Reviews recipe title in the book 1:53:42
Stephanie & Chris - Relates to program-food tasting 1:54:25
· Chris reads recipes 1:55:09
· Pitches cookbook 1:55:47
· Call to action “Support as a member.” 1:56:02
LOCAL OPT OUT begins - Fade to black 1:56:19
· VTR - Premium Roll In - All levels 1:56:20
· Chris - Mission Pitch 1:57:08
· Local Opt Out ends - Fade to black 1:58:20
Stephanie & Ted talk about the joy of cooking 1:58:22
· Relates to cookbook/Call to action: “Any contribution is appreciated.” 1:59:00
End of break 1:59:12
Break # 4
Open with Stephanie - Relates to program & call to action 2:12:15
· Premium graphics - All levels 2:12:36
· “Become a member - do it right now.” 2:13:25
Ted pitches/relates to book (list of recipes) 2:13:31
· Call to action 2:14:17
Stephanie & Nancy - food tasting 2:14:34
· $60 level-premium graphic & discussion about recipes 2:15:08
· Call to Action 2:16:03
LOCAL OPT OUT beings - Fade to black 2:16:09
· VTR Premium Roll - All levels 2:16:10
· Mission pitch by Nancy 2:17:00
· Local opt out ends - Fade to black 2:18:10
Stephanie & Ted - relates to series 2:18:11
· Relates to cookbook 2:18:25
· $60 Level 1 cookbook graphic 2:18:37
· PBS pitch - Call to action 2:18:58
End of break 2:19:17
Break #5
Open with Stephanie – “Make your pledge of financial support” 2:30:46
· Talks about recipes 2:31:00
· $60 level - premium graphic 2:31:13
· Premium information 2:31:29
Ted - Mission Pitch/call to action 2:32:01
· Premium information 2:32:45
Stephanie & Nancy – “I always learn something” 2:33:35
· Food tasting 2:34:22
· $60 level - premium graphic 2:34:54
· Stephanie talks about recipes 2:35:17
LOCAL OPT OUT - Fade to black 2:35:28
· VTR Premium Roll In - All levels 2:35:30
· Nancy: Mission pitch: “We bring a wide variety of programs” 2:36:18
· How to pledge 2:37:06
· Local Opt Out ends - Fade to black 2:37:30
·
Stephanie & Ted: Relates to cookbook 2:37:31
· Call to Action 2:38:42
End of break 2:38:48
Break #6
Open with Stephanie - Relates to program & cookbook 2:51:46
· $60 Level - Premium graphic & information 2:52:00
· Call to Action 2:53:18
Ted - Relates to program & cookbook 2:53:21
· $60 Level - Premium graphic & information 2:54:28
Chris brings food to Stephanie, and talks about recipes 2:54:37
· Call to action/recipes 2:55:13
LOCAL OPT OUT - Fade to black 2:55:41
· VTR Premium Roll In - All levels 2:55:42
· Chris - Mission Pitch 2:56:31
· Local opt out ends - Fade to black 2:57:42
Stephanie & Ted: - Public television: the classroom of the airways -- 2:57:43
· $60 Level - Premium graphic & information 2:58:26
· Call to Action 2:58:47
End of break 2:59:10
Break #7
Open with Stephanie 3:09:35
· $60 Level - Premium graphic & information 3:09:46
· Information on other programs in the series 3:10:17
· Premium graphics - All levels 3:10:23
Ted - Why pledge/Call to Action 3:11:04
· $60 Level - Premium graphic & information 3:11:33
Stephanie & Nancy – food tasting 3:12:27
· Nancy talks about the cookbook 3:12:53
· Premium information 3:13:03
· Call to Action 3:13:40
Local Opt Out - Fade to Black 3:13:45
· VTR Premium Roll In - All Levels 3:13:46
· Nancy: Mission Pitch/Why pledge 3:14:35
· Local opt out ends - Fade to black 3:15:46
Stephanie & Ted: information on recipes 3:15:47
· Premium Recap 3:16:13
· Call to Action/premium information 3:16:51
End of break 3:17:31
Break #8
Open with Stephanie: - Correlation between member dollars and programs. - 3:27:13
· $60 Level - Premium graphic & information 3:27:41
Ted - relates to program 3:28:17
· Call to action 3:28:38
· $60 Level - Premium graphic & information 3:29:00
· How to pledge 3:29:13
Stephanie & Chris: Food tasting 3:29:42
· Chris talks about recipes. 3:30:10
· Call to action 3:31:07
Local Opt Out begins - Fade to black 3:31:19
· VTR Premium Roll In - All levels 3:31:20
· Chris Mission pitch 3:32:10
· Local opt out ends - Fade to black 3:33:20
Stephanie & Ted: talk about the joy of cooking 3:33:21
· Become a member pitch/$60 level information 3:34:00
· Premium information 3:34:12
· “Support the program that mean the most to you” 3:34:32
End of break 3:35:06
Break #9
Open with Stephanie: “Invest in your local public television station” 3:48:28
· Premium information 3:49:19
Nancy & Ted: Food tasting 3:49:51
· Call to Action 3:50:39
· $60 Level - Premium graphic & information 3:50:43
· Chris talks about recipe. 3:51:19
· Premium information - Call to action 3:51:51
Local Opt Out - Fade to black 3:52:16
· VTR Premium Roll In - All levels 3:52:17
· Nancy - Pledge Pitch 3:53:06
· Local Opt Out ends - Fade to black 3:54:17
Stephanie & Ted: Call to action 2:54:19
· Premium Recap 3:54:57
· Relates to program 3:55:24
· Call to action 3:55:35
End of break 3:56:00
On-air Pledge Talent:
Chris Fennimore, WQED Producer and Host of America’s Home Cooking Series
Nancy Polinsky, co-host
Stephanie Matiak, WQED
Ted Sohier
On-Air Talent Tips:
· Enthusiastic cook!
· A woman 50+ is the best audience match
· Casual dress
Important Notes:
· There are phone operators in the studio.
· There is one local cutaway option during each break.
· Program content is closed-captioned; the pledge breaks are NOT closed- captioned.
· There is space throughout each break for a lower-third keying of station graphics. TOP |