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America's Home Cooking: Appetizers

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Program Title: America’s Home Cooking: Appetizers

National Release Date: December 4, 2004

Rights Period: Unlimited releases, beginning December 4, 2004
and expiring December 31, 2007. AVAILABLE TO SIP MEMBER STATIONS ONLY

Description of the Program:
From dips and hors d’oeuvres to canapés and “tapas”, these tasty little treats are often more interesting and flavorful than more extensive meals. Since they are generally made ahead, they free the host and hostess to socialize with their guests instead of being tied to the kitchen. The recipes we’ve gathered cover a wide range of styles, culinary complexity and ethnic flavors from miniature egg rolls and chicken on a stick to layered Mexican dips and roasted ravioli. One appealing aspect of these recipes is that cooks are less intimidated by appetizers than they are by other more complicated preparation.

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Title: America’s Home Cooking: Appetizers
NOLA: AHCA 000Q1
Softfeed: Saturday, 11/20/04, 1900-2115/502
Refeed: Wednesday, 11/24/04, 0330-0545/501
Rating: G

Length/Format: 120 minutes approximate/9 acts with 9 breaks

Timings Acts:
ACT # 1: 09:48
Black/Slate/Countdown 00:35
ACT # 2: 07:33
Black/Slate/Countdown 00:35
ACT # 3: 19:26
Black/Slate/Countdown 00:35
ACT # 4: 12:53
Black/Slate/Countdown 00:35
ACT # 5: 12:36
Black/Slate/Countdown 00:35
ACT # 6: 12:15
Black/Slate/Countdown 00:35
ACT # 7: 12:24
Black/Slate/Countdown 00:35
ACT # 8: 12:14
Black/Slate/Countdown 00:35
ACT # 9: 10:10
Black/Slate/Countdown 00:35

Production Credits, PBS System Cue: 00:40

TOTAL PROGRAM LENGTH: 1:49:59 (EXCLUSIVE OF INTERNAL BREAKS)
TOTAL RECORD LENGTH: 1:55:14 (INCLUSIVE OF INTERNAL BREAKS)

Core Program Content and Outros

Act #1 (length 09:48):
The program opens on WQED Multimedia Logo. Then funding credits: Viewers Like You/Thank You and program open with title graphic for America’s Home Cooking.

Intro with show hosts Chris Fennimore and Nancy Polinsky:
Recipe #1: Artichoke Hearts with Aioli – Nancy & Chris

OUTRO (length 00:11): Title graphic.

Break 1 (length 00:35)

Act #2 (length 07:33)

The program reopens on title graphic with animation and music. Then Nancy introduces first guest Susan Van Riper:
Recipe #2: Caponata (eggplant and zucchini relish)

OUTRO (length 00:08): Title graphic.

Break #2 (length 00:35)

Act #3 (length 19:26):

The program reopens on title graphic with animation and music. Chris introduces Kendrick Cheong:
Recipe #3: Guyanese Plantain Meatballs

OUTRO (length 00:08): Title graphic.

Break #3 (length 00:35)

Act #4 (12:53):
The program reopens on funding credit: Viewers Like You/Thank You, then title graphic with music. Chris & Nancy open the segment and talk about the concept of Appetizers, and the recipe book. Then Nancy introduces next guest: Allison Lee-Mann.
Recipe #4: Baked Brie

OUTRO (length 00:08): Title graphic.

Break #4 (length 00:35)

Act #5 (12:36):

The program reopens on title graphic and music. Chris introduces Jim Barron
Recipe #4: Tomato Crostini

OUTRO (length 00:08): Title graphic.

Break #5 (length 00:35)

Act #6 (12:15):

The program reopens with title graphic and music. Back in the kitchen with Chris and Nancy.
Recipe # 6: Sweet & Sour Meatballs

OUTRO (length 00:08): Title graphic.

Break #6 (length 00:35)

Act #7 (12:24):

The program reopens on funding credit (Viewers Like you/Thank you), then title graphic and music. Chris & Nancy introduce next guest: Cheryl Cozart
Recipe #7: Artichoke, spinach, and sundried tomato appetizer

OUTRO (length 00:08): Title graphic.

Break #7 (length 00:35)

Act #8 (12:14):

The program reopens with title graphic and music. Chris introduces next guest Kay Welsh
Recipe #8: Figs stuffed with Mascarpone cheese and Blue Cheese and covered with a sheet of Prosciutto Appetizer

OUTRO (length 00:08): Title graphic.

Break #8 (length 00:35)

Act #9 (10:10):

The program reopens with title graphic and music. Chris and Nancy talk about next recipe.
Recipe #9: Cauliflower Fritters

Break #9 (length 00:35)

CREDITS: Closing credits over music. WQED Logo, PBS System Cue: 00:40

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Title: America’s Home Cooking: Appetizers (Pledge Event)
NOLA: AHCA 000V1
Length/Format: 180 minutes approximate/9 acts with 9 breaks
Rights: Unlimited releases, beginning December 4, 2004 and expiring December 31, 2007
AVAILABLE TO SIP MEMBER STATIONS ONLY

Softfeed: Sunday, 11/21/04, 1445-1800/502
Refeed:Thursday, 11/25/04, 0300-0600/501
Other: Close Captioned/stereo
Producer: WQED Multimedia, Pittsburgh
Website : www.wqed.org

Event Format:
This 180-minute (TRT: 2:56:57) pledge event is built around the core program, America’s Home Cooking: Appetizers and will consist of 9 Acts with 9 pledge breaks. The final break falls prior to the credits.

Format RunDown:

Reel 1 of 2
Act One: (duration 09:43)
Break One: (duration 08:25)
Local Opt Out Dissolve to black @ 1:14:33 to 01:16:33 (approx. 2:00 long)

Act Two: (duration 07:29)
Break Two: (duration 07:16)
Local Opt Out Dissolve to black @ 01:29:38 to 01:31:38 (approx. 2:00 long)

Act Three: (duration 19:20)
Break Three (duration 07:27)
Local Opt Out Dissolve to black @ 01:57:02 to 01:59:03 (approx. 2:01 long)

Act Four: (duration 12:48)
Break Four: (duration 07:32)
Local Opt Out Dissolve to black @ 02:16:42 to 02:18:42 (approx. 2:00 long)

Act Five: (duration 12:31)
Break Five: (duration 07:26)
Local Opt Out Dissolve to black @ 02:36:27 to 02:38:28 (approx. 2:01 long)

Act Six: (duration 12:10)
Break Six (duration 07:24):
Local Opt Out Dissolve to black @ 02:56:13 to 02:58:14 (approx. 2:01 long)

Reel 2 of 2

Act Seven: (duration 12:18)
Break Seven: (duration 07:24)
Local Opt Out Dissolve to black @ 03:15:44 to 03:17:45 (approx. 2:01long)

Act Eight: (duration 12:09)
Break Eight: (duration 07:23)
Local Opt Out Dissolve to black @ 03:35:34 to 03:37:35 (approx. 2:01 long)

Act Nine: (duration 10:05)
Break Nine: (duration 07:30)
Local Opt Out Dissolve to black @ 03:52:49 to 03:54:50 (approx. 2:01 long)

Credits, WQED Logo, PBS System Cue: (duration 00:37)

Total Run Time: 2:56:57

Description:
Same as program description above.

Important Notes:
• There are phone operators in the studio.
• There are one local cutaway options during each break.
• Program content is closed-captioned; the pledge breaks are NOT closed- captioned.
• There is space throughout each break for a lower-third keying of station graphics.

Fundraising Talent and celebrity guests:
• Chris Fennimore – Host of America’s Home Cooking, Nancy Polinsky – Co Host of America’s Home Cooking, Stephanie Matiak – WQED Multimedia, Ted Sohier – WQED FM On-Air Talent

On-Air Talent Tips
• Primary Talent: enthusiastic cook –preferably a woman 50+.
• Informal dress.
• There are light viewers mixed in with members, so do not do too much pure mission pitching. Focus on the cooking genre and premiums. Additional program pitches should be about weekend how to programming or shows like Antiques Roadshow, Nature, and Regency House.

Added Detail for each pledge break:

BREAK #1 (Length: 08:25)
Time-code
01:09:43 Intro to break with Stephanie – pitches the book
01:09:59 $60. Level – 1 cookbook – graphic & information
01:10:32 $100. Level – 2 cookbooks – graphic & information
01:10:44 $150. Level – 3 cookbooks – graphic & information
01:10:55 Other cookbook titles available: Quick & Easy, Crockpot, Casseroles
01:11:07 $200. Level – 4 cookbooks – graphic & information
01:11:24 Ted – Information about recipes in the book
01:12:53 Call to action
01:12:56 Food tasting with Chris & Stephanie: Artichoke Hearts with Aioli – relates to book
01:14:23 Call to Action
01:14:33 Local Opt Out begins
01:14:34 Premium roll-in – all levels
01:15:20 Pitch by Nancy – why pledge/call to action
01:16:33 Local Opt Out ends
01:16:34 Stephanie and Ted – talk about the cookbook- Appetizers & Call to action
01:18:06 end of break

BREAK #2 (Length 07:16)
Time-code
01:25:37 Intro to break by Stephanie - Call to Action
01:26:03 $60. Level information – “Become a member”
01:26:43 $100. Level – graphic & information
01:26:56 $150. Level
01:27:05 Ted – Relates to program & book
01:27:22 Ted talks about some of the appetizers included I the book
01:28:14 Food tasting with Nancy & Stephanie: Caponata (eggplant and zucchini relish)
01:28:56 $60. Level graphic – Call to action
01:29:12 Sources of funding for public television
01:29:38 Local Opt Out begins
01:29:39 Premium roll-in – all levels
01:30:25 Pitch by Chris
01:31:38 Local Opt Out ends
01:31:39 Relates to recipes in the book
01:32:40 “Become a member” pitch – Call to action
01:32:52 End of break

BREAK #3 (Length 07:27)
Time-code
01:52:13 Intro to break by Stephanie – Call to action
01:52:25 Public television pitch & $60. Level graphic
01:53:20 $100. Level – 2 cookbooks
01:53:24 $150. Level – 3 cookbooks
01:53:28 $200. Level – 4 cookbooks
01:53:33 Additional titles
01:54:06 Public TV pitch
01:54:30 Ted reviews all levels & recipes
01:55:33 Food tasting with Chris & Stephanie: Guyanese Plantain Meatballs – Call to action & more recipes
01:57:02 Local Opt Out begins
01:57:03 Premium roll-in – All levels
01:57:50 Pitch by Nancy
01:57:03 Local Opt Out ends
01:59:04 Mission pitch & call to action
01:59:30 End of break

BREAK #4 (Length 07:32)
Time-code
02:12:29 Intro with Stephanie – Call to action & info on cookbook
02:13:46 Ted – membership pitch –reviews levels
02:15:23 Food tasting: Baked Brie – relates to cookbook
02:16:27 Stephanie reviews recipes & call to action
02:16:42 Local Opt Out begins
02:16:43 Premium roll-in
02:17:28 Pitch by Chris – “Public television…the right thing to do…”
02:18:42 Local Opt Out ends
02:18:43 “support your programs…” pitch – info on recipes & levels
02:19:40 Available titles – call to action
02:19:59 End of break

BREAK #5 (Length 07:26)
Time-code
02:32:31 Intro with Stephanie – membership pitch – Call to action
02:33:38 Additional available titles – review membership levels
02:34:16 Ted talks about the cookbook “Appetizers”
02:35:24 Food tasting: Tomato Crostini – Call to action
02:36:27 Local Opt Out begins
02:36:28 Premium roll-in
02:37:14 Pitch by Nancy
02:38:28 Local Opt out ends
02:38:29 Ted & Stephanie - Call to action – Recipes
02:39:56 End of break

BREAK #6 (Length 07:24)
Time-code
02:52:07 Intro to break – relates to program & call to action
02:53:00 Membership levels – graphics
02:53:21 Ted: Call to action – why pledge – how to pledge
02:54:49 Food tasting: Meatballs – public tv pitch
02:56:13 Local Opt Out begins
02:56:14 Premium roll-in – all levels
02:57:00 Pitch by Chris
02:58:14 Local Opt Out ends
02:58:15 Call to action & additional available titles
02:59:08 $200. level - 4 cookbooks
02:59:31 End of break

BREAK #7 (Length 07:24)
Time-code
03:11:50 Intro to break – Call to action
03:13:04 Ted talks about recipes in the book – Call to action
03:14:00 Ted reviews membership levels
03:14:37 Food tasting: Artichoke, spinach, and sundried tomato appetizer – info on recipes
03:15:44 Local Opt Out begins
03:15:45 Premium roll-in
03:16:30 Pitch by Chris
03:17:45 Local Opt Out ends
03:17:46 Stephanie & Ted with premium information – Call to action
03:19:13 End of break

BREAK #8 (Length 07:23)
Time-code
03:11:50 Intro to break – Stephanie reviews levels
03:13:04 Ted talks about recipes in the book & call to action
03:14:00 Review of membership levels
03:14:37 Food tasting: Stuffed figs – call to action and info about recipes
03:15:44 Local Opt Out begins
03:15:45 Premium roll-in
03:16:30 Pitch by Nancy
03:37:35 Local Opt Out ends
03:37:36 Additional gift pitch & info on cookbook
03:38:44 End of break

BREAK #9 (Length 07:30)
Time-code
03:48:50 Intro to break – membership & cookbook info
03:50:08 Ted talks about the recipes in the book
03:51:15 Review all membership levels
03:51:35 Food tasting: Cauliflower Fritters
03:52:49 Local Opt Out begins
03:52:49 Premium roll-in
03:53:35 Pitch by Nancy
03:54:50 Local Opt Out ends
03:54:51 Stephanie & Ted with a Call to action / why pledge
03:56:19 End of break

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Audience Composition:
• Pledgers will be primarily women 65+ (45%) and 50-64 (29%).
• This is a cuppa joe program, with lower than average college education levels.
• Audience includes light PTV viewers (weekenders) as well as heavier viewers.
• Mainly Caucasians.l

Most Opportune times to reach the likely audience:
• Your station’s regular cooking block
• Weekend daytime

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Premiums Offered:
America’s Home Cooking Cookbook: Appetizers (new) Cookbook:
America’s Home Cooking Cookbook: Quick & Easy
America’s Home Cooking Cookbook: Casseroles
America’s Home Cooking Cookbook: Crockpots

Suggested Premium levels:
$60 Companion Book - Appetizers
$100 Choice of 2 Cookbooks
$150 Choice of 3 Cookbooks
$200 Choice of 4 Cookbooks

Cookbook Titles:
Appetizers, Quick & Easy, Casseroles, Crock Pot

Premiums offered for this program:

Exact Title of Premium: America’s Home Cooking: Appetizers

Click above for larger image

Description of premium content:
From dips and hors d’oeuvres to canapés and “tapas”, these tasty little treats are often more interesting and flavorful than more extensive meals. Since they are generally made ahead, they free the host and hostess to socialize with their guests instead of being tied to the kitchen. The recipes in this cookbook cover a wide range of styles, culinary complexity and ethnic flavors from miniature egg rolls and chicken on a stick to layered Mexican dips and roasted ravioli. Spiral-bound, paperback cookbook, approx. 150 pages and approx. 120 recipes.

Suggested Retail Price: $14.95
Station Cost: $10.00 (shipping and handling not included)
Exclusivity:YES Exclusive to PTV stations from 12/1/04 – 5/31/05
Sample Availability
Sleeve Availability, date available:
Product Availability:
Vendor: WQED Multimedia
Delivery Time: 6 – 8 weeks from receipt of order
No Minimum Order
Shipping & Handling: UPS Ground by weight
**S&H not included in station cost**
Terms: 30 Days
Preferred Method of placing Orders: Fax
Contact for Premium Orders and Samples:
Mary Ann Yuhaschek
WQED Multimedia
4802 Fifth Avenue Pittsburgh, PA 15213
phone 412-622-1307
fax 412-622-1309
email: myuhaschek@wqed.org

Exact Title of Premium: America’s Home Cooking:Quick & Easy

Click above for larger image

Description of premium content:
The Quick & Easy cookbook has over 100 recipes which take only a few minutes to put together and contain 7 ingredients or less. This is the perfect cookbook for people who don’t have a lot of time to spend in the kitchen or in the supermarket. The big surprise is that you can end up with absolutely delicious recipes. Recipes include: Pasta with Peas, Authentic Chinese Fried Rice, Rueben Casserole, Chicken and Dumplings, Baked Mashed Potatoes, Blueberry’s Bird’s Nest Strudel, Blintz Loaf, Chocolate Covered Strawberries and Lumpia (Filipino egg rolls). Spiral-bound, paperback, 163 pages, 125 recipes.

Suggested Retail Price: $14.95
Station Cost: $10.00(shipping and handling not included)
Exclusivity:YES Exclusive to PTV stations until 1/31/05

ALL OTHER ORDERING INFORMATION IS THE SAME AS APPETIZERS

Exact Title of Premium: America’s Home Cooking: Casseroles

Click above for larger image

Description of premium content:
All across America, people gather together around casseroles and covered dishes to share family and fellowship. People relish the chance to share their favorite and sometimes famous recipes with one another. Recipes include: Eggplant Parmesan, Lamb Curry, Ham and Potato Hash Casserole, Chicken Divan, Chicken Adobo over Rice. Spiral-bound, paperback, 118 pages, over 100 recipes.

Suggested Retail Price: $14.95
Station Cost: $10.00(shipping and handling not included)

ALL OTHER ORDERING INFORMATION IS THE SAME AS APPETIZERS

Exact Title of Premium: America’s Home Cooking:Crock Pot

Click above for larger image

Description of premium content:
From the America's Home Cooking Series comes another batch of delicious and easy-to-make recipes featuring all of the recipes featured on the program hosted by Chris Fennimore: Brown's "Boy Scout" Beans, Crock-Pot Spinach Casserole, Italian Wedding Soup, 4 Porks and Kraut with Dirty Mashed Potatoes, Crock-Pot Reuben Pizza, Liquid Lasagna, Luscious Chicken Curry, Apple Crisp and Chocolate Mess Dessert. There are crock pots in nearly every home in America. This cookbook is the perfect reason for people to drag them out from the closet or basement and start making simply delicious meals that practically cook themselves. Spiral-bound, paperback, 165 pages, over 150 recipes.

Suggested Retail Price: $14.95
Station Cost: $10.00(shipping and handling not included)

ALL OTHER ORDERING INFORMATION IS THE SAME AS APPETIZERS

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For additional program information, please contact:

Keyola Panza
Director Station Relations
WQED Multimedia
4802 Fifth Avenue
Pittsburgh, PA 15213
Phone 412-622-1395
Fax 412-622-1309
Email kpanza@wqed.org

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