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WQED TV producer and PITTSBURGH Magazine back-page writer writes about his current work and assorted other things.

Useful in Brazil? “Legal!”

October 6th, 2010 · 6 Comments

You produce a documentary.   You put it out on DVD.   You post promo clips on YouTube.  There’s no telling where it will go. 
A while ago, we had a request from a teacher in Sao Paulo, Brazil, who was using A HOT DOG PROGRAM in his classes.  He wondered if he could get a transcript of the program.  We emailed one to him immediately.  He sent another request last week for a transcript for INVENTED, ENGINEERED & PIONEERED IN PITTSBURGH!  We’re useful!
Dear Rick
Firstly I would like to thank you very much for your attention and for sending me the transcripts from your program. To tell you the truth it is really hard to find something very informative, cultural and interesting like the programs from WQED.
Many Brazilians travel to the USA. Mostly go for shopping, Disney parks and Manhattan, but few of them go for the cultural aspects. Last September I went to NYC but I went to Coney Island (Nathan’s) to try some hot dogs and learn about the history and stuff.
I’ve got one student who got so amazed by the Lincoln highway and went down last summer.   Other went to the 127 flea market.
When I got your video and transcript about the hot dog program and showed that the interesting thing is  that in the US hot dogs have  not become standardized and franchised across the country everybody didn’t know. So we watched the video and the following day everybody brought to the class some mustard, catchup, relishes, bacon, mayo, buns soft drinks and enjoyed all night long.. it was the best class we ever had…
Congratulations for your program…
Well if you send some posters from the program to the school will help us
a lot. It will keep the interest in your program even more and narrow the
distance between the two countries. 

Thanks Rick .. If you need something from Brazil, Sao Paulo .. do not
hesitate to contact me … I will send some photos from our hot dog meeting for you as well..
All the best
Daniel Navarro
Stigma – School of English
Travessa Itauna, 199
Campestre Santo Andre – Sao Paulo
Brazil – 09080-210

Because I was a foreign exchange student to Rio for three months in the summer of 1970, I have much fondness for things Brazilian.  The word “legal” in my title for this post is Portuguese slang for “cool” or “great.”  You pronounce it sort of like “lay-GOL.”

Tags: A Lot of Other Stuff · Blog Along The Lincoln Highway · Pittsburgh History Series

6 responses so far ↓

  • 1 Judi Tarowsky // Oct 7, 2010 at 9:45 am

    Legal, Rick! Just goes to show you that food can bridge many a cultural gap. I think the point is we’re all walking around with these preconceived notions about other countries – and they of us — but dig a little deeper and you find we’re not all the preconceived notions we hold so dear. And now I want a hot dog.

  • 2 Melissa Updegraff // Oct 22, 2010 at 3:55 pm

    Muito, Muito legal! Loved seeing this – after living in Sao Paulo and Rio this was a treat to read. Ditto, I want a hot dog now too! xoxox

  • 3 Darlene Pilarski // Nov 24, 2010 at 9:08 pm

    I love, love, love the new show. I can’t get enough of Sebak. I’m just a RS junky. I want more. Thank you Thank you for going to T & T hardware. I went there yesterday with my camera in hand and just started taken pictures out side and in. I didn’t know what to buy clothes line? a wall plate? I decided I wanted to ask to purchase a drawer from the wall. I have been coming there with my mom since I was little and love the place. I barely got the words out when I broke down and cried. He sold me a drawer. I wanted to stay an reminisce of the old days on Carson. They said you were there earlier that day and I was so sorry I missed you but so happy you too thought it was important enough to come one last time. I watched it tonight– I cried again. Thanks Darlene Pilarski

  • 4 Christine Waller // Dec 16, 2010 at 2:02 pm

    I’m learning Portuguese at the University of Pittsburgh and your title to this post drew my attention. Very “legal” that hot dogs managed to bridge a gap between Pittsburgh and Rio!

  • 5 Rick // Feb 7, 2011 at 2:46 pm


  • 6 Rick // Feb 7, 2011 at 2:50 pm

    Thanks, DARLENE. I didn’t know you were a T&T lover too! I bought a light-turner-on-tuner-off timer and an old bedpan. I wish now I had bought one of the old backyard trash-burner-cages. What a great place that was.

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