A wonderful and funny surprise! I’m animated! I’m like a puppet! I like it!
So I was a little wary at first, but recently we’ve been partnering with KINGS restaurants around Pittsburgh here to promote my PBS program and to advertise some new breakfast items at their restaurants. And there’s this new, superbly silly animated spot airing on our local commercial TV stations that lets me push my show and then lets Hartley King introduce some of the new dishes. It’s a work of art.
Actually a lot of people have worked on this new partnership, and I think it could be a model for future linkings of local businesses with public TV.
WQED Account Executive Lance Jones in our Broadcasting Sales & Underwriting Department worked with Tracey Roman at Smith Brothers Agency on the North Shore, and they pulled in the rest of us as needed. All I did was go and get my picture taken and then record my voice in our tiny announcer’s booth booth here on the ground floor of WQED.
Craig Seder was the Associate Creative Director at Smith Brothers, and bravo to him! I’m not sure who first came up with the “bounciful” style of the cut-out animation since it has been used in KINGS commercials for a while now, but I’m just laughing at finding myself in that world.
Thanks to everybody involved.