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April 15, 2013

George Hazimanolis

Maria Pisano


PITTSBURGH—WQED’s iQ: smartmedia initiative premieres the second episode of iQ: smartparent on Thursday, April 25 at 8 p.m. on WQED-TV. Episode 2: Girls Growing Up With Media will discuss how girls are portrayed in the media and the impact media has on their decision-making, behaviors and sense of self. Show experts include M. Gigi Durham, PhD, author of The Lolita Effect, and professor of journalism and mass communication at the University of Iowa; Rebecca Gaynier, founder of iTwixie.com; and Jennifer Stancil, Executive Director of Educational Partnerships at WQED and hosted by board certified family physician Dr. Deborah Gilboa, known as “Doctor G”.The episode will also be available at www.wqed.org/smartparent following the on-air broadcasts.

An encore broadcast is scheduled for Sunday, April 28 at 3 p.m. on WQED-TV followed by Girl’s Life at 4 p.m. which looks at girls who are entering adulthood in the next decade and the benefits and challenges of the opportunities now available to them as they become women.

Viewers can join Dr. Gilboa and iQ: smartparent during a Google + Hangout Wednesday, April 17 at 2 p.m. for additional information about the show and to discuss their thoughts regarding girls and media prior to the premiere. To RSVP for this event e-mail Jennifer Kraus at jkraus@wqed.org.

WQED launched iQ: smartparent in response to a research study of regional parents (conducted by WQED in spring 2012) who expressed their desire to build their confidence with educational, 21st century media and expand their capacity for co-learning with their digitally savvy children. Through a series of six broadcasts and a robust online community iQ: smartparent equips parents and caregivers with tools and resources to aid their understanding and use of digital media and technologies for learning. To sign up for more information go to http://www.wqed.org/smartparent.

The first iQ: smartparent episode aired in February:

Episode #1 Learning with Games.
Can video and online games be positive learning tools for kids? This episode of iQ: smartparent will explore different ways that children learn through gaming and how parents can enhance the educational impact of video and online games for their children.

Future episodes include:

• Episode #3 Health, Wellness, and Technology
Can technology and digital devices contribute to our health and wellness? Join us as we identify apps, games, and other forms of media that can help parents and children stay fit and enjoy the outdoors!

• Episode #4
How TV and Movies Affect Our Kids
Do your children believe everything they see on TV? How does your child learn to separate fiction from reality? This episode of iQ: smartparent will empower families with skills and techniques for evaluating media images and ratings systems while identifying ways that media can have a positive impact on their lives.

• Episode #5
Early Childhood, Screens, and the Developing Brain
What happens when kids under age eight watch television and are exposed to screens? We’ll discuss current research and practical considerations of exposing children to media during the early childhood years, explore the impact of educational screen time on kids of various backgrounds, and offer parents some tips for raising young children in our media-rich environment.

• Episode #6
Online Identities and Social Media
Children and teens are using social media to define and share their personal narratives. When there is no “delete” button on Facebook or other social platforms, what story does your child’s online identity tell, now and into the future? What does it mean to be a good digital citizen? Join us for an eye-opening discussion on how parents and children can have safe and positive experiences online.

All six broadcasts and the initiative benefit from the expertise of Common Sense Media, the leading non-profit organization dedicated to helping parents find age-appropriate, quality media. Parents can join the conversation online with WQED EDU and #iqsmartparent on Facebook, Google +, Pinterest and Twitter. iQ: smartparent is brought to you by WQED Multimedia with generous support from an anonymous donor.

About WQED Pittsburgh
WQED Pittsburgh
has a proud history of honors, including 134 National and Mid-Atlantic Emmy® Awards, an Academy Award, and many, many others, including two Emmy® Awards for Station Excellence. WQED was founded in 1954 as the nation’s first community-supported broadcaster. The people of WQED create, produce and distribute quality programs, products and services to engage, inform, educate and entertain the public within their community and around the world. It is the parent company of WQED-TV (PBS); WQED: The Neighborhood Channel; WQED: The Create Channel; WQED Showcase; Classical WQED-FM 89.3/Pittsburgh; Classical WQEJ-FM 89.7/Johnstown; the Pittsburgh Concert Channel at WQED-HD2 (89.3-2FM) and online at www.wqed.org/fm; local and national television and radio productions; WQED Interactive (www.wqed.org) and iQ: smartmedia, WQED’s Educational initiative (www.wqed.org/edu).

About Common Sense Media
Common Sense Media
is dedicated to improving the lives of kids and families by providing the trustworthy information, education, and independent voice they need to thrive in a world of media and technology. We exist because our kids are growing up in a culture that profoundly impacts their physical, social, and emotional well-being. We provide families with the advice and media reviews they need in order to make the best choices for their children. Through our education programs and policy efforts, Common Sense Media empowers parents, educators, and young people to become knowledgeable and responsible digital citizens. For more information, go to: www.commonsense.org.

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Key Contacts

George Hazimanolis
Senior Director of
Corporate Communications


Maria Pisano
Marketing Associate


Media Usage Policy