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PITTSBURGH – WQED Multimedia’s local program, LifeQuest has won a 2004 National Mature Media Merit Award in the Television Media category. The award recognizes the nation’s finest advertising, marketing and educational materials designed and produced for older adults. It is presented by the Mature Market Resource Center, a national clearinghouse for the senior market.

LifeQuest, hosted by Eleanor Schano, is a lively 30 minute program that focuses on issues people face every day and includes helpful information viewers can use to live a healthier, more fulfilling life. The show appeals to all ages and covers a wide variety of topics including health and business news, politics, fashion and entertainment. The program is underwritten by Highmark Blue Cross Blue Shield and the Jewish Healthcare Foundation.

“For 15 years, through LifeQuest, AgeWise and countless specials, WQED has been committed to providing weekly, local programming that informs and enhances the lives of our older viewers,” said Deborah Acklin, senior vice president and chief content officer for WQED Multimedia. “We're honored to receive this national award, and we accept it as significant confirmation that we're doing the right thing.”

Nearly 1,000 entries were judged by a distinguished panel of mature market experts from across the United States for overall excellence of design, content, creativity and relevance to the senior market.

“We are so proud to know that LifeQuest is fulfilling its mission in providing a lively, informative, entertaining program addressing key issues touching the lives of mature adults,” said Eleanor Schano, LifeQuest host. “To receive a national media award is the highest form of recognition, and considering the distinguished panel of judges and strong competition, we couldn't be more thrilled.”

The National Mature Media Awards are sponsored by the National Association of Area Agencies on Aging, the Association of Marketing and Sales Executives in Senior Housing, the National Association for Senior Health and the American Custom Publishing Corporation.


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