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WQED Multimedia Branding Promotion Plan | BACK TO INDEX

The Mission of WQED Multimedia

To provide educational, cultural and informational products and services which enhance and engage the community.

Summary of Entities

WQED tv13
WQED tv13 is the flagship of WQED Multimedia. The station went on the air on April 1, 1954 as the country's first community-owned television station after school children went door-to-door to collect $2 from families to help get the station on the air. The A. W. Mellon Trust, The Ford Foundation, and the Arbuckle-Jamison Foundation provided major start-up funding. KDKA offered the use of its FM tower, and the Pittsburgh Plate Glass Company presented a deed for a building at the corner of Fifth and Bellefield avenues in Oakland.
WQED became a production center of national programs for the Public Broadcasting Service. Throughout its history, WQED has been consistently devoted to developing, producing and presenting programs and projects of the highest quality, and in recognition has won more than 250 local, national, and international awards for excellence. These include over 70 Emmys and twelve Peabody Awards.

WQED fm89.3/Pittsburgh and WQEJ fm89.7/Johnstown
WQED fm89.3 went on the air in 1973 as the region’s only full-time classical music station. WQED fm89.3 is committed to providing classical music and other fine arts programming to entertain, inform and enrich the community. All-classical WQED fm is a lively advocate for the arts both locally and nationally. As the only classical station in the region, WQED fm is critical to local artists, ensembles and organizations for assistance, support and publicity. The station produces and distributes Pittsburgh Symphony Radio throughout the country, Performance in Pittsburgh, and the River City Brass Band. WQED fm staff is out in the community to record over 100 concerts each year. In 1997, WQED fm expanded its reach into the Johnstown market with WQEJ fm89.7/Johnstown. WQEJ fm simulcasts WQED fm’s programming in the Johnstown market, which has a rich history of support for the arts.

PITTSBURGH magazine began as a local program guide and arts and culture magazine and has evolved into the city/regional magazine. The magazine and WQED’s publishing division now produces PITTSBURGH PROSPECTS, BEAVER COUNTY Magazine, BRIDES magazine, and WQED cookbooks. In 1996, PITTSBURGH magazine was honored with the William White Award as the Best City/Regional magazine in the country. PITTSBURGH magazine’s award-winning cadre of journalists report on the region’s lifestyles, arts, culture, and fashion. In-depth articles focus on the region’s economic development, transportation issues, health-care breakthroughs that are developed in Pittsburgh, and people that are creating a new era of growth for the region.

Education Resource Center
WQED’s Education Resource Center is the hub of the educational connection with the community. The Center focuses on four key areas: literacy; workforce development; arts and culture, and community education.
The Center connects with educational partners throughout the region to enhance and augment existing initiatives and educational programs. Community partners include the Mon Valley Educational Consortium; the Carnegie Science Center; the National Association of Manufacturers; the Pittsburgh Technology Council; the Hospital Council of Western Pennsylvania and Family Communications, Inc., producers of Mister Rogers’ Neighborhood.

WQED Multimedia’s Internet site at is just a click away and loaded with information on all of WQED Multimedia’s entities: television and radio program listings, streaming audio of WQED fm89.3, the WQED Education Center’s teacher’s guides and curriculum, and highlights from PITTSBURGH magazine and other publishing ventures. Members and viewers who surf the WQED web site can Shop WQED for their favorite tapes, CDs and DVDs, as well as other merchandise, pledge on line to WQED TV 13 or WQED-FM 89.3, access biographies of WQED personalities, and get information on WQED’s many member benefits, including the Cooking Club, Jukebox Club and History Club.

Local Television Shows

OnQ Magazine
WQED Multimedia’s flagship program, the Emmy Award winning OnQ Magazine, airs nightly on WQED tv13. It is live and it is local. Since its inception in January 2000, OnQ Magazine has covered the region with in-depth, thoughtful pieces that showcase the people and places of southwestern Pennsylvania. The show has become the program of choice for those seeking in-depth coverage of local news, information and important issues affecting the community. Hosted by Stacy Smith, Chris Moore and Carol Lee Espy, Michael Bartley and Tonia Caruso. OnQ Magazine airs weeknights at 7:30pm on WQED tv13, with encore broadcasts Monday through Thursday at 11:30pm, and 12:30pm the following weekday.

Off Q
OnQ’s Friday Forum, a topical discussion panel featuring media personalities, has spun off into its own program, Off Q. Hosted by talk show veteran Chris Moore, Off Q will feature regular panelists Fred Honsberger of KDKA Radio & PCNC, Alan Cox of 105.9 The X, and Ruth Ann Dailey of the Pittsburgh Post-Gazette, who will dissect the latest headlines. A special guest will round out the panel each week. Edgy, controversial and always current, Off Q airs Fridays at 11:30pm on WQED tv13, with encore broadcasts Saturdays at 7:30am and Sundays at 1pm.

WQED Presents: Live From Studio A
OnQ’s musical segments have evolved into WQED Presents: Live From Studio A, a prime-time showcase of local musical talent hosted by Pete Hewlett.
Musical guests perform with "Hewlett Anderson" -- the 'QED all-star house band. The band consists of Pete Hewlett on vocals & guitar. Pete also hosts the show and conducts the interviews for the behind-the-scenes pieces. Scott Anderson is featured on piano, keyboards & vocals, and also serves as the show's Music Director. Joe Waslousky plays drums. Dave Brown (of the Gathering Field) is on guitar & vocals. Also on vocals is Lisa Bleil. On bass is Brian Stahurski. And on saxophone, flute & keyboards is Eric DeFade. Additional musicians are Joe Herndon on Trumpet and John Rampolla on percussion. The live recording was engineered by audio whiz (and Pittsburgh native) Dino DiStefano.

QED Cooks
QED Cooks is a weekly half-hour program hosted by Chris Fennimore, every Saturday at 10AM on WQED tv13. Each week, Chris features treasured viewer recipes, that were part of WQED's famous cooking marathons. From artichokes to zucchini, QED Cooks features dishes for everyone from beginner to gourmet.

Black Horizons
Black Horizons is the nation's longest running series for the African-American audience. Each week, Black Horizons takes a look at the issues that face Pittsburgh, the nation and the world. Host Chris Moore and producer Minette Seate give you the best of our African-American culture, featuring newsmakers from the arts, politics, literature, and history. Whether a public affairs program that examines modern social problems or a cultural affairs program that illustrates the African-American experience, Black Horizons has been the show that Pittsburghers have been turning to since 1968. Black Horizons airs Fridays at 10pm on WQED tv13, with an encore broadcast Sundays at 2pm.

AgeWise is a half-hour program hosted by veteran broadcaster Eleanor Schano. The program features news and discussion of topics of particular interest to those over the age of 45. Topics range from growing old gracefully, financial and health advice, leisure, to housing options for older people. Agewise airs Saturdays at 6:30PM on WQED tv13, with an encore broadcast Sundays at 12:30PM

National Television Shows

All-American Documentaries
Rick Sebak produces, writes and narrates unusual documentaries for public television. Whether he's looking at diners in Pennsylvania, ice cream places across the country, or some of the wonderful neighborhoods in his hometown of Pittsburgh, his work is celebratory in nature. He is a friendly guide to various aspects of American culture, reminding viewers of people and places in their neighborhoods, explaining the history and charms of things we take for granted, and inevitably finding good things to eat along the way.
Rick Sebak bio

American Soundtrack
We play the “American Soundtrack” loud and proud with music from Doo Wop to Folk Rock to Classic Rhythm and Blues, not to mention the best of The Ed Sullivan Shows that highlight some of the most exciting and memorable times in American television and music history. Executive Producer, T.J Lubinsky creates these live legendary concert reunions with the biggest and best recording stars of all time, preserving America’s music for generations to come. The series has already raised over $70 million for public television since December 1999 making it the most successful series of fundraising specials in public television history.
T.J. Lubinsky bio

America's Home Cooking
Chris Fennimore knows that food and stories are natural compositions, and he's collecting them with his cooking marathons. WQED cooking shows began 9 years ago with a problem: too many zucchinis. With his garden working overtime, programming director Chris Fennimore requested recipes from viewers and got hundreds in response. He chose a few, cooked them live on-air, offered the recipes themselves as the pledge premium and now, almost 50 shows later, he can't stop by the grocery store without being noticed. America’s Home Cooking: Crock Pot is the latest installment of the series, which includes Potato, Cookies, Italian and Comfort Food shows.
Chris Fennimore bio

National Radio Shows

River City Brass Band
The only full-time professional brass band in America, with witty stage commentary by director Denis Colwell. Hosted by WQED fm’s Ted Sohier and produced by Judi Cannava.

Pittsburgh Symphony Radio
One of the world’s great orchestras is heard in 26 broadcasts each season with Music Director Mariss Jansons and outstanding guest soloist and conductors. Hosted by WQED fm’s Jim Cunningham, produced by Judi Cannava and distributed by Public Radio International.

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©1999-2005 WQED Multimedia