CONTENT
Online version of special Magazine edition
50th Event info . . . on web
Press Kit - hard copy and Online (Press Site only)
April PITTSBURGH magazine feature, "50 Great Ideas" sent in by readers
"Moments from our Past" promos start on tv13, April 1
"OnQ Special Edition: Live From the Elsie Awards"
- 7:30 p.m. - 9 p.m. (Live throughout 90 mins. with tape segments)
- 7:30 p.m. - 8 p.m. 50th Anniversary Retrospective (live/tape-Bartley)
- 8 p.m. - 9 p.m. Live from Elsies. Will include:
- Interviews with 6 winners (live)
- Profiles of 6 winners (tape)
- History of Carnegie Music Hall (tape)
- Who is Elsie segment (tape)
- History of the Awards (tape)
- Live interviews with guests
OnQ Story Proposals to Air Throughout the Year:
(Story once a week, scattered throughout - not same day each week)
- WQED's History
- WQED Building Architecture: Brutalism
-
Josie Carey Profile
-
Ricki Wertz Profile
-
Eleanor Schano Profile
-
WQED's Community Work
-
WQED's Educational History
-
WQED's Famous "Graduates" 9. 50 Years of Music History
-
WQED's Technicians
-
OnQ's History
-
National Geographic Years
- WQEX History
-
Black Horizons History
-
WQED-FM History
50th Anniversary Special, probably 1 hour, to air in the Fall
LifeQuest
- Kick off 50th on March 27 with a preview/history of the Elsies
- 5 stories spaced throughout the year
- 30 minute LifeQuest/50th Special in the Fall
Black Horizons (35th Anniversary Year)
- Two 30 minute specials (Best of Black Horizons)
- Friday, April 16, repeating April 18
- Friday, April 23, repeating April 25
- Local profiles of African-American leaders who made history in Pittsburgh segments
- Begin in May
- Air once a month
- June - September: Rebroadcasts of Black Horizons specials
- (The House, Barbershop, Hip Hop, Pittsburgh Black Media Federation Workshop)
Elsies
Best Restaurants Party
- June 14
- At Convention Center
- Silent Auction - some higher end items, with 50th theme
- Higher end items available to (view or bid on - not sure yet) on our website ahead of time
Events we'd like to have but still need funding:
Celebrity Happy Anniversary promos on TV and radio, started Feb. 1
- Jim Brickman
- Carol Channing
- Sally Wiggin
- Cyril Wecht
- Dick Thornburgh
- Sophie Masloff
- Caroll Spinney (man who plays Big Bird)
- Cokie Roberts
-
"Moments from our Past" promos start April 1
- 4802 Fifth Ave. building dedication
- WQED-FM dedication
- Fred Rogers "remembers"
- Public affairs look back voiced by Herb Stein
- Don Marbury/Black Horizons
- Fred Rogers Anniversary wish
- Josie Carey on kids programming
-
New Bug
- Q that spins to PBS P-head and back, w/Anniversary/Stay Connected messages, in color - starts April 1
-
New 50th anniversary logo and animation package
- (created in-house - matches our new Brand)
-
Generic 50th promos
-
Bayer Sign for most of month of April
-
Ice Cream Flavor
- for Pressley Ridge contest will have something to do with 50th (not until August. WQED Multimedia and Family Communications Team will compete again at Pressley Ridge Ice Cream Sunday)
-
Radio
- will cross promote all TV messages and events
-
Press Kit for media
SALES AND MEMBERSHIP
-
Multimedia Sales team is offering special packages for 50th
-
Membership is doing a special 50th campaign and has a 50th anniversary item
- retro clock (on website)
-
Special 50th anniversary sale
- on our Shop WQED section of the website and in our mail catalog to run April 1 through June 30
WQED Multimedia Mission Statement
"To provide educational, cultural and informational products and services
that enhance and engage the community"
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