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WQED MULTIMEDIA SIGNS THREE-YEAR AGREEMENT FOR WQEX

Current PBS Programming To Continue On WQED tv13

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PITTSBURGH – WQED Multimedia today announced that a three-year network affiliate agreement has been signed with TV and Web retailer HSN to broadcast its “America’s Store” shopping network on WQEX tv16 beginning May 1. Programming that presently airs on WQEX will be available on sister station WQED. The two stations have been simulcasting programming since November 1997.

WQEX will operate 24 hours a day, seven days a week with America’s Store on-air for most of the time. The station will retain commercial inventory during America’s Store programming to air commercials and promotional spots for WQED products and programming. WQEX will continue to air programs such as On Q Magazine and Off Q in addition to select hours of children’s programming each week.

“This deal strengthens WQED Multimedia and the community, states Herbert Bennett Conner, board chair of WQED Multimedia. “It is a great example of social entrepreneurship.”

“This unique arrangement enables WQED to retain ownership of WQEX and create a revenue stream from advertising sales while maximizing the value of the station through an affiliation agreement with HSN,” says George L. Miles, Jr., president and chief executive officer of WQED Multimedia. “WQED will retain the right to sell the station in the future and profit from that sale.”

“I see this deal as a collaboration between WQED Multimedia and America’s Store which opens the doors to a number of additional merchandising and revenue building opportunities for WQED,” adds Miles.

WQED Multimedia Pittsburgh, celebrating its fiftieth anniversary in 2004, provides educational, cultural and informational programming, products and services for local and national audiences. WQED Multimedia Pittsburgh is Telling America's Stories with the American Classics, All-American Documentaries, American Soundtrack and America's Home Cooking series. It is the parent company of WQED tv13, WQED fm89.3, WQEJ fm89.7/Johnstown, a publishing division that includes PITTSBURGH magazine, local and national television and radio productions, www.wqed.org and the WQED Education Resource Center.

America’s Store is the only TV shopping network with compelling “destination programming,” where viewers can tune in at a regular appointed time to find products that match their lifestyle or personal interests, whether it’s cooking, collecting, DIY or fashion. The fast-growing shopping channel reaches 39 million U.S. households and is a sister network of HSN, an operating business of IAC/InterActiveCorp (Nasdaq: IACI).

For additional information, please e-mail: promotion@wqed.org

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