Click above to leave this site and enter


New motivational program premieres April 21 at 8 p.m. on WQED tv13.

Back to Index

PITTSBURGH, PA - The message is simple: The more likeable you are, the better you’ll do in life. And not just your job – likeability impacts your personal relationships as well. In fact, according to Tim Sanders, author of The Likeability Factor, your likeability affects your health, wealth and happiness.

Sanders, a leadership coach for Internet giant Yahoo, grabbed the hearts and minds of America’s corporate world with his first book Love is the Killer App. It became both a New York Times and international bestseller. In his second book, The Likeability Factor (Crown, April 2005), Sanders explores the measurable aspects of what it means to be likeable, including levels of friendliness, relevance, empathy and realness, and how you can improve your life and achieve your dreams by boosting your likeability factor, or L-factor.

Now, this highly sought-after speaker brings his philosophy of positive enrichment to viewers in a new WQED television special, based on his second book. “The Likeability Factor with Tim Sanders” premieres Thursday, April 21 at 8 p.m. on WQED tv13. Sanders will be live in the studio that evening for this fundraising event.

Taped in the WQED Multimedia studios on March 22 before a live audience, the program explores what likeability is, misconceptions people have of being likeable, the L-factor scale, and how you can evaluate yourself and improve your L-factor.

In a society that tolerates unlikeability and often rewards it, Sanders shows how this cultural problem affecting every one of us can be reversed, through moving stories and letters, and inspiring interviews with those who have turned their lives around.

As Sanders says, likeability “is the ability to produce positive emotional experiences in others.” So, what’s your current L-factor? Find out on Tim’s official website at and take the L-factor self-assessment test. Then tune in to WQED on April 21 at 8 p.m. to find out how you can boost your likeability factor!

Major funding for “The Likeability Factor with Tim Sanders” is provided by SAS Software and Affiliated Computer Services Incorporated, ACS.


Tim Sanders is the author of the New York Times’ bestseller Love Is The Killer App: How to Win Business and Influence Friends. His sophomore, The Likeability Factor, published in April 2005, is the basis for both a PBS and 20/20 Specials, where Tim explores the measurable aspects of likeability, including levels of friendliness, relevance, empathy, and realness and how you can improve your life by increasing your likeability factor. From 2001 to 2003, Sanders served as the Chief Solutions Officer at Yahoo!, delivering next-generation marketing programs to world-class brands. He currently serves as Yahoo!’s Leadership Coach as well as advises business and public sector leaders on next generation strategies. Sanders is one of the most eloquent and poignant speakers on the circuit, sought after to deliver high energy and compelling speeches and seminars.

Prior to his current position, Sanders created and led the Yahoo! ValueLab, an in-house “think tank” which delivers value-added propositions to prospective and current Yahoo! clients. The team Sanders built continues to serve as a consultation practice for clients by coordinating and leveraging Yahoo!’s resources to find, connect with, and add value to clients’ growth strategies.

Sanders joined Yahoo! as part of the acquisition of in July 1999. For over two years at, he served as an integral part of the company’s business services division and developed audio and video broadcast ventures for a variety of clients including The Limited, Inc. (the Victoria’s Secret Fashion Show Web cast), Harvard University, Dell Computers, Intel, and Ford Motors.

Sander’s dynamic speaking presence and presentation skills have landed him appearances at high-level executive conferences and graduate schools, as well as an enthusiastic endorsement from renowned business motivational speaker, Tom Peters. He developed and honed these skills as a competitive debater, where he was national debate and public speaking champion in five categories over his career.

Sanders attended Loyola Marymount University as an undergraduate and the University of Arizona for graduate work. He worked in the early cellular phone industry in the 1980s and produced content for cable television in the 1990s until going to work for in 1996.


I was just four years old when my grandmother, who lived in the little town of Clovis, New Mexico, adopted me, despite the fact that I was suffering from a serious respiratory illness. As she rocked me to sleep that first year in our life together, she feared that I might grow up sad or hateful because my parents had abandoned me. As she rocked me back to health, she would repeat over and over into my ear, "Please love people. Believe in Love. Have a loving heart."

My grandmother, who was quite religious, started taking me to church as soon as she could find nice enough clothes for me to wear. She was pleased that I showed an early aptitude for public speaking, and by the age of nine I was already giving sermons, having absorbed the speechifying tactics of my Baptist preachers; soon my local congregation was calling me "the little reverend."

I learned to lean on those same speaking skills throughout my life. My next phase of extemporaneous public speaking was an extremely successful career as a debater, both in high school and college, where I won numerous awards against larger and more favored schools at state and national levels.

In 1983 I enrolled at Loyola Marymount University, majoring in political science, and then did graduate work in business communications at the University of Arizona. However, I didn't take a 9-5 job. Inspired by my love of music (and especially the reggae music of the late Bob Marley), I traveled around the country with a band, living out of vans and cheap motels before finally settling in Dallas, where my newly wedded wife, Jacqueline, and I performed in a four-member band.

To augment my meager weekend wages as a musician, by the early 1990s I'd gone into marketing, working as a salesperson first for a video production studio. I also became interested in the newly burgeoning Internet, and, drawing on my background in television, I learned as much as possible about the up-and-coming technology of broadcasting video over the Internet, or video streaming.

Through careful research and follow-up work I was able to meet the staff at a start-up company called, which at the time was the cutting edge company in video streaming technology. They offered me a job as an account executive.

It was at that I first formulated my lovecat philosophy. There, in an attempt to be as successful as possible, I began to devour books. One of my favorites was John Hagel and Arthur Armstrong's Net Gain, about the theory of reciprocal marketing strategies of Internet groups. I sold the book's idea to Ken Weil, vice president of Victoria's Secret, and the result was broadcasting a fashion show over the Internet, a first in the medium's history.

The show brought huge marketing advantages to Victoria's Secret, and made me an overnight star. But it was in working with Mark Cuban, the founder of, and with people like Ken Weil at Victoria's Secret, that I learned even more important lessons--namely, that by sharing my "intangibles"--cutting-edge knowledge, a wide network of contacts, and workplace compassion--that I could become not only successful in business, but also immensely happy. I soon became an evangelist for what I called "bizlove," and my colleagues and I became roving ambassadors for the lovecats philosophy.

When Yahoo bought in 1999, I created and led the Yahoo! ValueLab, an in-house think tank that serves as a consultation service for clients, coordinating and leveraging Yahoo!'s resources to find, connect with, and add value to clients' growth strategies, Yahoo! then created a new title for me: Chief Solutions Officer. In this capacity, I am responsible for delivering next-generation marketing programs to world-class brands. My team focuses on matching marketers' needs with Yahoo!'s arsenal of cutting-edge capabilities and solutions. I currently consult with the CEOs of major companies worldwide to find ways to fulfill their needs.

WQED Multimedia provides educational, cultural and informational products and services that enhance and engage the community. It is the parent company of WQED tv13, WQEX – your America’s Store channel, WQED fm89.3, WQEJ fm89.7/Johnstown, a publishing division that includes PITTSBURGH magazine, local and national television and radio productions, and the WQED Education and Community Resource Center.


For additional information, please e-mail:

©1999-2005 WQED Multimedia