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When it went on the air in 1954, WQED’s primary mission was, and remains, education. Children’s programming has always been WQED’s greatest connection to the community, and its most measurable means of success.

WQED’s Education Resource Center is the hub of the educational connection with the community. The Center focuses on four key areas: literacy; workforce development; arts and culture; and community education. The Center connects with educational partners throughout the region to enhance existing initiatives and educational programs. Community partners include the Mon Valley Educational Consortium; the Carnegie Science Center; the National Association of Manufacturers; the Pittsburgh Technology Council; the Hospital Council of Western Pennsylvania and Family Communications, Inc., producers of Mister Rogers’ Neighborhood.

The Education Resource Center’s literacy programs reach out to child care professionals, parents, teachers and families throughout the region.

Through the popular PBS Ready to Learn training program for child care professionals, the Education Resource Center has provided high-quality programming to more than 600 professionals in the Pittsburgh region, and has touched the lives of more than 1,200 children. Ready to Learn trains early child care professionals to use popular PBS Kids programs and materials to help children gain a love of learning and reading through media literacy, and to help them learn through viewing, reading and doing.

The Education Resource Center also provides literacy workshops to regional after-school programs in schools and community centers. The Stories Start Action program brings literacy activities to schools through themed workshops. In addition, after school programs are provided with activities kits that can be used to reinforce the themes learned during the program.

The Education Resource Center has been chosen to participate in the Maryland Public Television Ready to Grow pilot program. Based on the PBS model, Ready to Grow trains after school program providers how to help children develop a love for learning through the use of PBS Kids programs.

A grant from the Department of Education is funding development of a pilot for a cooking show that teaches math and science concepts to middle school students. Partners include the Carnegie Science Center, which will help develop content, and the Mon Valley Educational Consortium, which will aid in curriculum development, teacher training for credit and marketing to schools. Family Communications, Inc. is studying gender inequity in math and science and will help with targeted ancillary programming.

WQED has been at the forefront with workforce development, and has produced programming and educational outreach materials to help employers and employees adapt to a changing work environment. WQED has been able to develop regional programs with partners that address the image of manufacturing and the communications gap that exists between the workforce and potential employers, which causes skilled labor jobs to go unfilled. WQED can help to create awareness that manufacturing is now a high-tech industry with jobs for those with the right skills.

Brain Food pilot, a cooking show for children pilot has been produced that uses math and science in cooking as a way to educate middle school students

For the Love of Books: The goal of the program is to gather 100,000 new or gently used children’s books for distribution to area’s neediest children

TeacherLine: Via the Internet, TeacherLine offers professional development classes and modules to Pennsylvania educators

Making Our Region Work, a multimedia project in partnership with the Mon Valley Educational Consortium that called attention to the need for workers with specialized and two-year degrees in the workplace


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